25 08 08 Part 2
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Scottish Water faces challenges in educating stakeholders in the Highlands about its brand and benefits to the region. Its key objectives are to demonstrate its important role in the Highlands, engage in strong partnerships with stakeholders, and change perceptions that it is bureaucratic. Scottish Water aims to educate audiences on its activities, promote the benefits it provides like cleaner drinking water and environment, and integrate a Highlands campaign with its overall Scottish campaign for 2010.
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25 08 08 Part 2
- 1. Scottish Water - Challenges Educating Stakeholders Lack of awareness of the Scottish Water brand / benefits to the Highlands Short terms – projects to deliver Medium term – new project delivery challenges Long term – working in partnership to develop the Highlands as a great place to live, work & visit
- 2. Key Objectives Demonstrate the key role SW plays in the Highlands Engage and achieve strong partnership with stakeholders
- 3. Sub Objectives To change opinion that SW is bureaucratic To educate audiences regarding SW activity To sell benefits of SW (recognising reality of issues surrounding development) To integrate the Highlands campaign with overall Scottish campaign for 2010
- 4. Scottish Water Key Benefits Clearer, Fresher Drinking Water Cleaner Fresher Environment Protecting your Natural Environment Caring, Working, Delivering 24/7 Growing, Thriving Community