2minstory
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This document provides guidance on effectively communicating the key aspects of a brand or organization in under 2 minutes. It recommends memorizing the mission, vision, and values statements as well as 3 relevant statistics. When telling your 2 minute story, include an opening to set the scene, the body to convey the impact of your mission through an event, and a closing that shifts perspective to involve the listener.
2minstory
- 1. Selling Your Brand 2 minutes to funding Pop quiz – can you write your mission, vision and values verbatim in the space below? 3 statistics – try having 3 statistics memorized that reflect different aspects of your mission to use as conversation starters 1. number of people you have served 2. fascinating aspect of your program 3. how it relates to EU accession Your 2 minute story Opening 1-2 sentences set scene (who, where, what was the weather like?) Body of story (What happened that reflects the impact of your mission?) Can you Imagine? Perspective shift (put listener in the scene) Close