![2Wayne State University - Department of Communication
Communication 3300: Business and Professional Presentations
OVERVIEW
Unit 4 Managerial Communication Assignments
· Oral Presentation
100 Points
· Visual Aid [PowerPoint]
50 Points
· Final Report Submitted to Safe Assignment
150 Points
Investigate a business topic through a "perspective" of
communication. Choose a topic that is interesting to you,
informative and contributes to your class members'
understanding of one of the perspectives. These include ethical,
technological, social & political, legal, global and cross-
cultural, socialization for success and skills (See page 2 for
details).
Prepare an informative and persuasive oral presentation
(Between five & six minutes, presentations that exceed six and
half minutes are subject to point deductions for overtime),](https://image.slidesharecdn.com/2waynestateuniversity-departmentofcommunicationcom-221112170354-deec3d77/85/2Wayne-State-University-Department-of-CommunicationCom-docx-1-320.jpg)
![· Conducted Q&A session effectively?
Please review the evaluation sheets on Blackboard for full
details.
EVALUATION OF TEXTUAL VISUALS [PowerPoint]
Overall Visual Guidelines
· Creates an impact with one major message per slide
· Presents readable text (24 pt. or larger) applying document
design and readability principles (e.g., avoiding solid caps,
italics, wrap-around lines and all bold)
· Expresses meaning in concrete, concise, and correct language,
using key terms for audience. Not a page of text.
· Provides Images, diagrams etc. that support the message
· Supports message with design and color (avoiding
distractions)
· Use of headings on each slide](https://image.slidesharecdn.com/2waynestateuniversity-departmentofcommunicationcom-221112170354-deec3d77/85/2Wayne-State-University-Department-of-CommunicationCom-docx-8-320.jpg)
![· Use of bulleted or numbered list
· Provides references on each page not a list at the end of the
report (Name and date)
Please review the evaluation sheets on Blackboard for full
details.
MANAGERIAL COMMUNICATION REPORT –
ASSIGNMENT 150 Points
Write an informative report (approximately five pages, that
includes a summary page, the report and a reference page.
Single-spaced and formatted [include charts, bulleted list etc]))
that corresponds with your presentation.
The report should look like this:
Page 1
Title and Summary
Page 2-4
The report – Make sure you include the title and your name at
the top of page 2.
Page 5
Reference Page
The short formal report, addressed to the class as an audience of
current and future managers, should provide practical value to
managerial communicators or managers of subordinates'
communication initiatives.
Audience and Purpose](https://image.slidesharecdn.com/2waynestateuniversity-departmentofcommunicationcom-221112170354-deec3d77/85/2Wayne-State-University-Department-of-CommunicationCom-docx-9-320.jpg)
2Wayne State University - Department of CommunicationCom.docx
- 1. 2Wayne State University - Department of Communication Communication 3300: Business and Professional Presentations OVERVIEW Unit 4 Managerial Communication Assignments · Oral Presentation 100 Points · Visual Aid [PowerPoint] 50 Points · Final Report Submitted to Safe Assignment 150 Points Investigate a business topic through a "perspective" of communication. Choose a topic that is interesting to you, informative and contributes to your class members' understanding of one of the perspectives. These include ethical, technological, social & political, legal, global and cross- cultural, socialization for success and skills (See page 2 for details). Prepare an informative and persuasive oral presentation (Between five & six minutes, presentations that exceed six and half minutes are subject to point deductions for overtime),
- 2. incorporating professional visual aids (PowerPoint) and planning for a Q&A session. The presentation should identify a current workplace issue that can be defined through communication with some theoretical underpinning, informed by research and practical business experience and suggest ways of addressing it. Topic Selection Frame your topic for the oral presentation and the final written report by focusing on a single issue or problem. A productive approach is to work towards a suitable title while narrowing and focusing upon your subject area. References and Research The Presentation and the Final Report requires a minimum of five sources. You must include one each of the following · Journal Article (That is not the Wall Street one) · A newspaper or news website · Book or edited book that relates to the topic (Guffey Text and other business texts do not count towards minimum of five) This report needs be on a current management communication issue. As more weight will be given to named references, you should be limit your selection of websites that do not provide author(s). General http://www.lib.wayne.edu/resources/articles_databases/index.ph p Accounting, Taxation, & Business Law http://www.lib.wayne.edu/resources/databases/subject.php?id=6
- 3. Communication & Journalism http://www.lib.wayne.edu/resources/databases/subject.php?id=8 This database is a good link to issues in Marketing and or Advertising and PR management You may consult business textbooks, including the Guffey text, but a business text will not count toward the minimum five sources. Other limitations will be discussed in class. This will include general website, dictionaries, and Wikipedia. It is important that you provide credible references. I am looking for reliable and credible sources to support your ideas and thesis. If in doubt discuss with your instructor before you present. Consider using an interview as a primary source. Sample Topics Ethical Perspective Ethical issues in communication situations. This can include how organizations respond to crisis, such as the government or other organizations such as BP, Johnson & Johnson etc. Technological Perspective New technological advances that affect our ability to communicate in the business environment. This can include using desktop videoconferencing, participating in Groupware on a corporate Intranet, preparing an electronic resume or aspects of social networking sites. Social and Political Perspectives Because business communication is a social and political activity, always grounded in a particular context and situation, social issues are particularly relevant. Specific social and
- 4. political issues, such as communicating with hearing-impaired clients/customers or how organizations deal with handicapped people. Legal Perspective Currently the most significant legal impact on language is the 1998 Presidential Memorandum requiring that all Federal documents communicating with the American people must be revised in Plain Language. Although many businesses have revised their documents in Plain Language over the past two decades, many firms still write in bureaucratic, dense prose that is difficult for clients and customers to read. Global and Cross-cultural You may select any topic in this genre that was not covered by members of the class in Unit 3. Socialization for Success Perspective Sharpening your own skills for business career success, this can be expressed in such small details as learning how to introduce yourself effectively. Specific socialization-for-success topics include interacting at business social events, networking, business etiquette and dressing for success. Skills Perspective Many of the objectives of the course represent essential business skills. For example, writing high-impact memos, resume writing, mock interviews, participating in self-managed group meetings, and delivering persuasive presentations. The following sample topics are listed to provoke your thinking. Although you may choose one of the topics listed below, you are strongly encouraged to develop an idea of your own. Just
- 5. remember that your topic must focus on a management communication issue and why we need to understand how it affects us. Miscellaneous Communication Topics, such as · A comparison of two websites (They need to be business ones) · A critique of a Business Power Point presentation (I will find them for you) · Advantages and disadvantage of distance communication · Challenges for Global organizations · Changes in management- The History of Ford · Communication issues with patient care · Companies Annuals Reports ( I can provide) · Corporate Espionage · Drug Policies – Are they an infringement of our civil rights · Ethical Behavior for Organizations · Ethics in Advertising · Global challenges, opportunities and best practices · How a businessperson restructures his/her image · How an organization portrays its image on the web · How an organization restructures its image (Bank of America,
- 6. GM etc) · How organizations deal with crisis. · How to deal with employees that access inappropriate websites at work. · Humor in advertising · International companies doing business in the US · Issues in PR · Leadership’s Images that impress you and why · Mergers – Management challenges · Negotiation – Uses for management · NGO’s role during a crisis · Opinion Polls - What do they do for us · Organizational Apologia (How companies apologize) · PR is the new advertising · Response to Disaster – Company Focus · Risk Management · Romance in the workplace · Speech Writing · Teaming in the 21st century
- 7. · The do’s and don’ts of Social Networking · The Job Interview – Communication Strategies · The media’s role in framing a crisis · Trust in Management · What to do in an emergency – Examples of good and bad · Workplace assessment methods · Workplace Bullying · Any communication theory and how it impacts the work place. You may select any other topic as long as it has at its core communication issues the managers are facing today. Make sure your advise your instructor what your final topic is going to be. EVALUATION OF ORAL PRESENTATION These will include the following · Presented potentially useful information about workplace communication issue to future managers? · Adapted the material to the audience in an engaging way? · Spoke conversationally (without memorizing or reading), speaking loudly enough and with variety? · Communicated non-verbally with eyes, face, hands and body? · Highlighted the talk with appropriate and effective visuals? · Interacted with Power Point or Website
- 8. · Conducted Q&A session effectively? Please review the evaluation sheets on Blackboard for full details. EVALUATION OF TEXTUAL VISUALS [PowerPoint] Overall Visual Guidelines · Creates an impact with one major message per slide · Presents readable text (24 pt. or larger) applying document design and readability principles (e.g., avoiding solid caps, italics, wrap-around lines and all bold) · Expresses meaning in concrete, concise, and correct language, using key terms for audience. Not a page of text. · Provides Images, diagrams etc. that support the message · Supports message with design and color (avoiding distractions) · Use of headings on each slide
- 9. · Use of bulleted or numbered list · Provides references on each page not a list at the end of the report (Name and date) Please review the evaluation sheets on Blackboard for full details. MANAGERIAL COMMUNICATION REPORT – ASSIGNMENT 150 Points Write an informative report (approximately five pages, that includes a summary page, the report and a reference page. Single-spaced and formatted [include charts, bulleted list etc])) that corresponds with your presentation. The report should look like this: Page 1 Title and Summary Page 2-4 The report – Make sure you include the title and your name at the top of page 2. Page 5 Reference Page The short formal report, addressed to the class as an audience of current and future managers, should provide practical value to managerial communicators or managers of subordinates' communication initiatives. Audience and Purpose
- 10. Write the report to this class as representative audience of new and future managers. Your purpose is to inform them about a significant managerial communication topic. Focus on a topic that receives attention in academic journal articles, trade literature for managers or trade books. Using your report, your readers should be able to apply practical advice that is research- based for dealing with managerial communication problem or issue. Information Use whatever is relevant in each publication to support your argument, mainly synthesizing, but paraphrasing, quoting sparingly and citing appropriately. Develop the information from your reading and your practical experience into a resource that is of potential value to your peers. Frame a point of view your audience can understand and critique. For example, "How employees use story telling (fantasy) during times of uncertainty.” Literature on why many employees reject deductive writing and communication might inform the story- telling topic. Format Present your materials as a modified formal report. Do not include a cover page. The first page should include your name the title and a brief summary. Please see Blackboard for examples. (This is not a term paper) The body of the report should be heavily formatted with headings and subheadings, white space, with lists and charts as needed. Use deductive organization overall and on the section and paragraph level so that reader can glance over it rather than reading it carefully--and still grasp the message and main points. The text should include citations for references, using the
- 11. author and year (APA) method in parentheses, for example (Smith & Johnson, 1988). The references should be listed alphabetically according to APA format on an attached separate page entitled "References." Suggestions Prepare a report plan--Prepare a tentative outline for the report and a reference list. Plan to discuss your progress or any problems you encounter along the way with your instructor at least once before the due date. When outside class, plan on communicating with the instructor during office hours. Draft copy should be discussed while consulting with your instructor. Draft copy includes, outlines, headings, references, introductory material and rough drafts. This report is to be submitted to Safe Assignment on the date shown in the syllabus EVALUATION OF MANAGEMENT REPORT These will include · Introduction covers purpose. Bottom line first: forecasts/previews the contents, deductive · Headings and subheadings reflect the forecast/preview and indicate contents of sections · Short paragraphs focus on one topic and begin with the "Bottom line.” · Provides reasoning why this is an issue that we need greater understanding, Focuses on developing reader's understanding/acceptance/action/negotiation. (Why should we care) · Supports claims with adequate evidence and explanation
- 12. (research) · Provides charts, graphs and images to support overall claims as needed · References are cited in APA format (Name & Date) · References Page in APA format · Overall, arrangement is "top-down" with claims presented before supporting evidence Please review the evaluation sheets on Blackboard for full details. Communication 3300: Business and Professional Presentations List of Business Communication Publications ADE Bulletin ADE Bulletin Alabama English AlaE American Biology Teacher
- 13. AmBT American Journal of Nursing AmJN American Journal of Physics AmJPhys American Journal of Psychology AmJPsy AVideo
- 14. AVideo Bulletin of the Association for Business Communication BABC The Balance Sheet BalS College Composition and Communication CCC College English CE Chemtech
- 15. Chemtech Communication Education ComEd Communication Monographs ComM Communication Review ComR Community Technical and Junior College Journal CTJCJ Corporate Video Decisions
- 16. CVD English for Specific Purposes ESP Et Cetera Et Cetera IEEE Transactions on Professional Communication IEEETPC Information Management Review IMR International Journal of the Sociology of Language IJSL
- 17. Journal of Advanced Composition JAC Journal of Business Communication JBC Journal of Business Ethics JBusEth Journal of Continuing Education in Nursing JConENursing Journal of College Science Teaching JCST Journal of Documentation
- 18. JDOC Journal of Educational Research JER Journal of Educational Psychology JEPsych Journal of Educational Technology Systems JetSys Journal of Research in Science Teaching JRST Journal of Research on Computing in Education
- 19. JRComputE Journal of Technical Writing and Communication JTWC Linguistics and Education Linguistics and Education Management Communication Quarterly MCQ Photomethods Photomethods Public Opinion Quarterly
- 20. POQ Presentation Products Magazine Products Quarterly Journal of Speech QJS Rhetoric Society Quarterly RSQ Rhetoric Review RR Research in the Teaching of English
- 21. RTE Southern Communication Journal SCJ Technical Communication TC Teaching English in the Two-Year College TETYC Technological Horizons in Education THE The Technical Writing Teacher
- 22. TWT Written Communication WC Western Journal of Speech Communication WJSC WPA: Writing Program Administration WPA