3 c's 4 p's of Management
19 likes16,929 views
The document discusses the 3 C's and 4 P's framework in marketing, explaining the distinction between customers and consumers, the role of competition, and the significance of marketing mix elements such as product, price, place, and promotion. It also highlights Vishal Mega Mart's retail strategy, targeting middle and lower-middle-class consumers in various locations, showcasing its extensive product range and competitive edge in the Indian market. The store emphasizes customer service, complaint handling, and promotional strategies, including discounts and advertising methods.
3 c's 4 p's of Management
- 1. 3 C’S & 4 P’S FRAMEWORK
- 5. A customer is usually refer to a current or potential buyer or user of the products of an individual or an organization. A customer may also be a viewer of the product or the services that is being sold despite deciding not to buy them. Generally people are confused between Customer n Consumer, Customer is the one who buys the goods where as consumer is the one who consumes it….
- 7. • A company is a form of business organization. It’s an association/collection of individual real persons/or other companies, who provide some form of capital. This group has a common purpose of gaining profits. This group of persons can be made to exist in law and then a company is itself considered a "legal person". The name company arouse because, at least originally, it represented or was owned by more than one real or legal persons.
- 9. Competition is the contest between individuals or group of individuals. It arises when two or more parties strive for a goal which cant be shared. It naturally occurs between those which co-exist in the same environment . Business is often associated with competition as most companies are in competition with at least one other firm over the same group of customers
- 11. PRICE PRODUCT THE MARKETING MIX PROMOTION PLACE
- 12. PRODUCT THE MARKETING MIX
- 13. A product is any combination of goods and services offered to satisfy the needs and wants of consumers. • Thus, a product is anything tangible or intangible that can be offered for purchase or use by consumers. • A tangible product is one that consumers can actually touch, such as a computer. • An intangible product is a service that cannot be touched, such as computer repair, income tax preparation, or an office call. Product differentiation can be done on the basis of – product design product packaging The safety. The “green”
- 14. PRODUCT THE MARKETING MIX PLACE
- 15. A crucial decision in any marketing mix is to correctly identify the distribution channels. The question " how to reach the customer" must always be in your mind. Definition: The place is where you can expect to find your customer and consequently, where the sale is realized. Knowing this place, you have to look for a distribution channel in order to reach your customer. The choice of your distribution channel heavily depends on your product and place in the productive process. Selling to the customers Selling to the retailers Selling to the wholesellers
- 16. PRODUCT THE MARKETING MIX PROMOTION PLACE
- 17. • Advertising, public relations and so on are included in promotion and consequently in the 4Ps. Sometimes, packaging becomes a fifth P. As promotion is closely linked to the sales • Definition: The function of promotion is to affect the customer behavior in order to close a sale. • Of course, it must be consistent with the buying process described in the consumer analysis. • Promotion includes mainly three topics: 1. ADVERTISEMENT (a) Reach. (b) Message. (c) frequency. 2. PUBLIC RELATION 3. SALES PROMOTION.
- 18. PRICE PRODUCT THE MARKETING MIX PROMOTION PLACE
- 19. Price means the pricing strategy you will use. There are 3 strategies- Competitive Cost plus Value pricing profit pricing
- 21. RELEVANCE OF 3 C’s & 4 P’s to VISHAL MEGA MART
- 22. In Vishal mega mart , all customers purchase the products but their target customers are middle class and lower middle class We have done our study in VISHAL MEGA MART retail outlet ,SUN N MOON MALL , JAIPUR. It target the customer of VIDHYADHAR NAGAR , MURLIPURA , AMBABARI.
- 23. Vishal is one of fastest growing retailing groups in India. Its outlets cater to almost all price ranges. The showrooms have over 7000 products range which fulfills most of the household needs, and can be catered to under one roof. It is covering about 1282000 sq. ft. in 18 states across India. What started as a humble one store enterprise in 1986 in Kolkata(Erstwhile, Calcutta) is today a conglomerate encompassing 51 showrooms in 39 cities. India’s first hyper-market was also opened for the Indian consumer by Vishal. Situated in the national capital Delhi this store boasts of the single largest collection of goods and commodities sold less than one roof in India. The group’s prime focus is on retailing.
- 25. PRODUCT HOME – FURNISHING FOOD MART SPORTS AND FITNESS. FOOTWEARS. ELECTRONICS APPARELS. TRAVELS. HOUSE HOLD GIFTS AND TOYS STATIONARY • VISHAL MEGA MART do reshuffling of their products on regular basis. • They keep products of both- (a) self manufactured (b) purchased from other producer
- 26. PLACE VISHAL MEGA MART have branches all over the JAIPUR CITY There is a common warehouse for all the products . JAIPUR I JAIPUR III Ajmer Road, Nr. Sarogi Petrol Pump Sun-N-Moon Mall, Near S.K.Soni Hospital, & Shalimar Hotel, Opp. Govt. Hostel, Road No.1, V.K.I.Area, Jaipur Rajasthan.. Jaipur Rajasthan. 9309449455 9351072624 Days Open Days Open Monday to Sunday Monday to Sunday Store Timings Store Timings 10:00 AM-10:00 PM 10:00 AM-10:00 PM JAIPUR IV JAIPUR II Ever shine Tower, Near Amravati Circle, Crystal Court, Indra Place, Vishal Nagar, Jaipur, Rajasthan. Malviya Nagar, Jaipur, Rajasthan. 9351072626 9351072625 Days Open Days Open Monday to Sunday Monday to Sunday Store Timings Store Timings 10:00 AM-10:00 PM
- 27. PROMOTION • All the departments said that Vishal mega mart prefers PRINT MODE OF MEDIA for advertising. • Complaint handling- Jwellery ,Footwear & Travel- BY THE ATTENDENT Electronics & home decor Gifts/toys - COMPLAINT BOX Apparels - COMPLAINT & REGISTERED FMCG
- 28. FESTIVE SEASON is the major factor for all the departments except Jwellery which have continuous discount schemes, Footwear and Travels give discounts on outdated stock, Apparels give discounts on week days Jewellery, Footwear and Travels and Apparels department prefer Cash discount based on purchasing amount, Gifts and Toys department prefer percentage off scheme, Electronics and Home décor prefer buy one get one free scheme and FMCG department prefer the scheme which is suitable for customer as per the market trends. •
- 29. Group members- Aashish Verma Ajay Kumar Agrawal Ankur Kedia Bhawna Thakur Ashima Parashar Ankit Bajoria Aakansha Rashmi Mudgal Akshay