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Elasticity of Demand
Elasticity of Demand: the inverse relationship between
price and demand. The changing rate between price and
demand. Two types of elasticity of demand:
i) Elastic demand: a small change in price may lead to a
great change in demand.
ii) Inelastic demand: a big change in price may not lead to
a great change in demand, daily used, necessary goods.
Basic Forms of Elasticity of Demand:
i) Price elasticity: changing rate of price and demand
ii) Income elasticity: changing rate of income and demand
iii) Cross elasticity: changing rate of related product
a) Substitution elasticity: elasticity of substitution between
two substitution goods like tea and sugar.
b) Complementary: elasticity of substitution between two
complimentary goods like bat and ball.
Elastic and Inelastic Demand
D
D
Y
O X
P
A
Ai
R Ri
Elastic
Y
P
Pi
O
D
R
Ri
A Ai X
Inelastic
D
Pi
Y
Price Elasticity
Y
10
05
0 X2 4
D
D
Income Elasticity
80
40
4 6
D
D
SubstituteComplimentary
Tea
Coffee
Bat
Ball 0
Y
X
Methods of Measuring Elasticity of Demand
Four important methods of elasticity of demand
1. Numerical or percentage method: we can measure ED
by using the formula; percentage change in quantity
demanded divided by percentage change in price.
2. Point method or geometric method: tells us how to
measure ED of the point of demand curve. Different
point of the demand curve have different elasticity.
3. Arc method: tells us how to measure ED in between
two point of the demand curve; where price and demand
changes are very negligible.
4. Expenditure and revenue method: tells us how to
measure ED of demand on the basis of consumer
expenditure and revenue.
1. Numerical or Percentage Method
Y
P
Pi
0
D
D
R
Ri
A Ai
X
ED = 1 Y D
D
R
RiP
Pi
A Ai
0 X
ED = > 1
P
Pi
Y
D
D
0
R
Ri
A Ai
X
ED = < 1
ED = Infinity
Y
D
0 X
D
Y
0
D
D
X
ED = Zero
Measurement of Elasticity
ED= ∝ =∝=
∆
∆
==∆=∆
%0
%20
%
%
20%,%0%
P
Q
EPQP
ED= 0 0
%50
%0
%
%
%0,%50% ==
∆
∆
==∆=∆
P
Q
EPQP
ED= >1 12.1
%50
%60
%
%
%60%,%50% >==
∆
∆
==∆∆
P
Q
EPQP
ED= <1 14.
%50
%20
%
%
20,%50% <==
∆
∆
==∆=∆
P
Q
EPQP
ED= 1 1
%50
%50
%
%
50,%50% ==
∆
∆
==∆=∆
P
Q
EPQP
Point and Arc Method
Y
D
D
O X
.
.
.
.
.
ED =inf
ED= > 1
ED =1
ED =<1
ED = 0
Point
Y
Pi
P2
O
D
D
Qi Q2
X
A
B
Arc
....
Factors Determining Elasticity of Demand
i) Nature of product: necessaries products: rice, medicine
are IED. Fashion or luxury goods are ED.
ii) Substitute product: coffee and tea are ED.
iii) Luxury product: television, mobile set ED.
iv) Expenditure: if he wants to spend more it is ED.
v) Goods having several use: LP gas in Rajshahi is ED.
vi) Joint demand: high price of oil, less demand for car ED
vii) Level of price: very expensive or very low priced is ID.
viii) Level of income: demand of a poor people is elastic
and demand of the rich people is inelastic.
ix) Time period: demand for short is elastic and demand
for the long time is inelastic.
Practical Applications of Elasticity of Demand
i) Taxation: high taxes are charged that demand is elastic
ii) Monopoly price: In case of elastic, fix high price
iii) Joint product: producer is guided by joint product
iv) Increasing return: Profit depend on elasticity
v) Output: what amount will be produced
vi) Wages: demand for particular labor
vii) Effect on economy: distribution of national income
viii) International trade: determine terms of trade
ix) Economic policy: business cycle, policy, inflation
control and consider by elasticity of demand.
x) Rate of foreign exchange: when fixing the rate of
exchange, the govt. has to consider the elasticity of
demand
Practical Applications of Elasticity of Demand
i) Taxation: high taxes are charged that demand is elastic
ii) Monopoly price: In case of elastic, fix high price
iii) Joint product: producer is guided by joint product
iv) Increasing return: Profit depend on elasticity
v) Output: what amount will be produced
vi) Wages: demand for particular labor
vii) Effect on economy: distribution of national income
viii) International trade: determine terms of trade
ix) Economic policy: business cycle, policy, inflation
control and consider by elasticity of demand.
x) Rate of foreign exchange: when fixing the rate of
exchange, the govt. has to consider the elasticity of
demand

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3. elasticity of demand

  • 1. Elasticity of Demand Elasticity of Demand: the inverse relationship between price and demand. The changing rate between price and demand. Two types of elasticity of demand: i) Elastic demand: a small change in price may lead to a great change in demand. ii) Inelastic demand: a big change in price may not lead to a great change in demand, daily used, necessary goods. Basic Forms of Elasticity of Demand: i) Price elasticity: changing rate of price and demand ii) Income elasticity: changing rate of income and demand iii) Cross elasticity: changing rate of related product a) Substitution elasticity: elasticity of substitution between two substitution goods like tea and sugar. b) Complementary: elasticity of substitution between two complimentary goods like bat and ball.
  • 2. Elastic and Inelastic Demand D D Y O X P A Ai R Ri Elastic Y P Pi O D R Ri A Ai X Inelastic D Pi Y
  • 3. Price Elasticity Y 10 05 0 X2 4 D D Income Elasticity 80 40 4 6 D D SubstituteComplimentary Tea Coffee Bat Ball 0 Y X
  • 4. Methods of Measuring Elasticity of Demand Four important methods of elasticity of demand 1. Numerical or percentage method: we can measure ED by using the formula; percentage change in quantity demanded divided by percentage change in price. 2. Point method or geometric method: tells us how to measure ED of the point of demand curve. Different point of the demand curve have different elasticity. 3. Arc method: tells us how to measure ED in between two point of the demand curve; where price and demand changes are very negligible. 4. Expenditure and revenue method: tells us how to measure ED of demand on the basis of consumer expenditure and revenue.
  • 5. 1. Numerical or Percentage Method Y P Pi 0 D D R Ri A Ai X ED = 1 Y D D R RiP Pi A Ai 0 X ED = > 1 P Pi Y D D 0 R Ri A Ai X ED = < 1 ED = Infinity Y D 0 X D Y 0 D D X ED = Zero
  • 6. Measurement of Elasticity ED= ∝ =∝= ∆ ∆ ==∆=∆ %0 %20 % % 20%,%0% P Q EPQP ED= 0 0 %50 %0 % % %0,%50% == ∆ ∆ ==∆=∆ P Q EPQP ED= >1 12.1 %50 %60 % % %60%,%50% >== ∆ ∆ ==∆∆ P Q EPQP ED= <1 14. %50 %20 % % 20,%50% <== ∆ ∆ ==∆=∆ P Q EPQP ED= 1 1 %50 %50 % % 50,%50% == ∆ ∆ ==∆=∆ P Q EPQP
  • 7. Point and Arc Method Y D D O X . . . . . ED =inf ED= > 1 ED =1 ED =<1 ED = 0 Point Y Pi P2 O D D Qi Q2 X A B Arc ....
  • 8. Factors Determining Elasticity of Demand i) Nature of product: necessaries products: rice, medicine are IED. Fashion or luxury goods are ED. ii) Substitute product: coffee and tea are ED. iii) Luxury product: television, mobile set ED. iv) Expenditure: if he wants to spend more it is ED. v) Goods having several use: LP gas in Rajshahi is ED. vi) Joint demand: high price of oil, less demand for car ED vii) Level of price: very expensive or very low priced is ID. viii) Level of income: demand of a poor people is elastic and demand of the rich people is inelastic. ix) Time period: demand for short is elastic and demand for the long time is inelastic.
  • 9. Practical Applications of Elasticity of Demand i) Taxation: high taxes are charged that demand is elastic ii) Monopoly price: In case of elastic, fix high price iii) Joint product: producer is guided by joint product iv) Increasing return: Profit depend on elasticity v) Output: what amount will be produced vi) Wages: demand for particular labor vii) Effect on economy: distribution of national income viii) International trade: determine terms of trade ix) Economic policy: business cycle, policy, inflation control and consider by elasticity of demand. x) Rate of foreign exchange: when fixing the rate of exchange, the govt. has to consider the elasticity of demand
  • 10. Practical Applications of Elasticity of Demand i) Taxation: high taxes are charged that demand is elastic ii) Monopoly price: In case of elastic, fix high price iii) Joint product: producer is guided by joint product iv) Increasing return: Profit depend on elasticity v) Output: what amount will be produced vi) Wages: demand for particular labor vii) Effect on economy: distribution of national income viii) International trade: determine terms of trade ix) Economic policy: business cycle, policy, inflation control and consider by elasticity of demand. x) Rate of foreign exchange: when fixing the rate of exchange, the govt. has to consider the elasticity of demand