3 fundamental elements of the growth hacking process
3 likes1,155 views
The document discusses the fundamental elements of the growth hacking process, emphasizing the importance of a growth system, skills and tools, and team culture. It outlines how growth strategies should align with the product and audience while exploring challenges like product-market fit and retention metrics. Successful growth hacking is presented as a structured process that involves hypothesis testing and continuous improvement.
3 fundamental elements of the growth hacking process
- 1. 3 Fundamental Elements of The Growth Hacking Process Muhammed Tüfekyapan
- 2. 2009 2012 2013 2014 2015 Project Manager Product Manager Co-Founder Founder Growth Hacking
- 3. Our talking points for today Skills and Tools Team and CultureGrowth System
- 4. A successful product, happy users and a shut down startup: Everpix
- 5. Growth Hacking What are the issues that prevent growth? How can we come up with effective and innovative solutions to problems?
- 6. The Right Issue The Real Solution
- 7. <
- 8. Where do we get stuck?
- 9. f(growth)=(growth system, skills and tools, teams and culture)
- 10. f(growth)=(growth system, skills and tools, team and culture)
- 11. Growth System
- 12. The Growth Model of Google‘s Ad Network / Tomasz Tunguz
- 13. HubSpot Sidekick Growth Model
- 14. Growth strategies take shape in accordance with the product and the target audience.
- 15. 0 7,5 15 22,5 Untitled 8 May Untitled 10 Untitled 1 Untitled 9 Untitled 4 Untitled 6 Problem/Solution Fit Product/Market Fit Transition to Growth Optimisation Growth is a process that goes in parallel with the startup process.
- 16. Growth = Traffic
- 18. All the work needs to take place in the hypothesis, analysis and betterment cycle.
- 21. Curious Visitors New Users Inactive Users Disinterested Users Active Users %20 %40 %40 Twitter
- 22. Comparison of the users’ visiting frequencies in the first and second months.
- 23. Users’ retention rate in comparison with their usage frequencies in the first month.
- 24. The levels of activity depending on the number of accounts followed.
- 25. Successful Growth Hacking practises are the result of a successful growth process.
- 26. What is our growth strategy? Which metrics do we measure?
- 27. What is our growth strategy? Which metrics do we measure? What have we learned? What are we going to change?
- 28. f(growth)=(growth system, skills and tools, team and culture)
- 29. Skills and Tools
- 31. For Skin Consultation, Register Here I want an expert opinion, Sign me up! %137 vs
- 33. Gestalt Design Principles Designs should not look «unappealing» and should radiate an aura of security.
- 34. MVP
- 35. Tools Just because you can doesn’t mean you should!
- 36. What are the key points? Process of Installation Process of Usage Process of Integration
- 37. What are the key points? Process of Installation Process of Usage Process of Integration Security, support and costs
- 38. Words Are More Powerful Than We Think + + Designs Need to Be Simple and Easy to Understand Use Tools That Meet Your Needs Efficiently
- 39. f(growth)=(growth system, skills and tools, team and culture)
- 40. Team and Culture
- 41. The Growth Team Product Manager CTO Marketing ManagerGrowth Manager Acquisition Activation Retention Owned Media Earned Media Paid Media … Landing pages Onboarding … Cohort Analysis Churn rate … Both Facebook and Uber employ independent growth teams.
- 42. The Growth Team Product Manager CTO Marketing Manager AcquisitionActivation Retention Owned Media Earned Media Paid Media … Landing pages Onboarding … Cohort Analysis Churn rate … Both Pinterest and Twitter use functional growth team.
- 43. Insanity is doing the same thing over and over again and expecting different results.
- 44. Open mindedness Should Be Part of Team Culture + + Meetings are out! Taking rapid action is in! Growth Responsibility Should Be Distributed Clearly