3 Keys To Building a Better User Experience
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The document emphasizes the importance of user experience in financial marketing, stating that a product-focused approach is insufficient in today's market. It outlines three keys to improve user experience: adopting a user-centric strategy, shifting from selling to helping, and critically assessing enhancements to user experience. The summarized keys are to understand the user's perspective, solve their problems, and eliminate any negative factors impacting their experience.
3 Keys To Building a Better User Experience
- 1. 3 Keys To Building A Better User Experience
- 2. Financial marketing has a history of being very product focused. Features! Features! Features!
- 3. That won’t cut it today. “Why should I care?”
- 4. Your audience has more control than ever with how they experience your message.
- 5. If the experience isn’t worth their time, they move on. Goodbye.
- 6. How important is the experience?
- 7. 74% of businesses believe user experience is key for improving sales.* * Econsultancy March 13, 2013
- 8. How do we create a great user experience?
- 9. Here are 3 keys.
- 10. one Start with a user- centric strategy.
- 11. one Start with a user- centric strategy. Put yourself in their shoes.
- 12. one Start with a user- centric strategy. Put yourself in their shoes. Ask, “What’s in it for them?”
- 13. two Stop selling and start helping.
- 14. two Stop selling and start helping. Help them solve a problem.
- 15. two Stop selling and start helping. Help them solve a problem. Help them take advantage of an opportunity.
- 16. three Ask, “Does it help enhance the experience?”
- 17. three Ask, “Does it help enhance the experience?” Be critical of everything.
- 18. three Ask, “Does it help enhance the experience?” Be critical of everything. Have the courage to eliminate experience- killers
- 19. Summary.
- 20. 1. Start with a user- centric strategy.
- 21. 2. Stop selling and start helping.
- 22. 3. Ask, “Does it help enhance the experience?”
- 23. Good luck. uncommonsense.com