30 Conversion Rate Optimization Stats You Should Know
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The document presents 30 statistics regarding conversion optimization, highlighting challenges and trends faced by marketers. Key findings include low satisfaction rates with conversion rates, a significant focus on increasing lead generation, and the importance of structured approaches to conversion testing. The data suggests a growing commitment to conversion optimization strategies, with many marketers planning to increase their efforts in the coming years.
30 Conversion Rate Optimization Stats You Should Know
- 2. 1 4 in 5 marketers say their company website isn’t operating at full potential Source: Demandbase/Focus (2011) Copyright 2014 SwayHub LLC
- 3. 2 22% Marketers who are satisfied with their current conversion rate Source: Econsultancy (2012) Copyright 2014 SwayHub LLC
- 4. 3 56% CMOs who say they are “unprepared to meet ROI accountability demands” Source: IBM (2011) Copyright 2014 SwayHub LLC
- 5. 4 25% of the average marketing budget is allocated to web marketing Source: Forrester Copyright 2014 SwayHub LLC
- 6. 5 “For every $100 spent on driving traffic to websites, companies spend only $1 converting that traffic into business.” Source: Forrester Research Copyright 2014 SwayHub LLC
- 7. 6 31% Companies that use some form of conversion testing Source: Adobe Copyright 2014 SwayHub LLC
- 8. 7 61% Companies that run 5 or fewer landing page tests per month Source: Econsultancy/MarketingSherpa Copyright 2014 SwayHub LLC
- 9. 8 1 IN 5 Companies report not having a landing page testing strategy Source: Econsultancy/MarketingSherpa Copyright 2014 SwayHub LLC
- 10. 9 1 IN 5 Marketers report average conversion rates of less than 0.5% Source: Adobe Copyright 2014 SwayHub LLC
- 11. 10 Companies with a structured approach to improving conversions were twice as likely to see a “large increase” in sales Source: Econsultancy Copyright 2014 SwayHub LLC
- 12. 11 12x Companies with over 40 landing pages generate an average of 12 times more leads than those with 5 or fewer pages. Source: HubSpot (2011) Copyright 2014 SwayHub LLC
- 13. 12 57% B2B marketers who say conversion rate is the most useful metric for analyzing landing page performance Source: Ascend2 (2013) Copyright 2014 SwayHub LLC
- 14. 13 82% of marketers say knowing how to test effectively is “somewhat” or “very” challenging Source: Adobe Copyright 2014 SwayHub LLC
- 15. 14 17% Companies that use multivariate testing, rated the most effective optimization method Source: Econsultancy (2012) Copyright 2014 SwayHub LLC
- 16. 15 42% Marketers who say interpreting results is biggest challenge in conversion optimization Source: Fireclick/MarketingSherpa/comScore Copyright 2014 SwayHub LLC
- 17. 16 62% B2B marketers who say increasing lead generation is the most important goal for landing pages Source: Ascend2 (2013) Copyright 2014 SwayHub LLC
- 18. 17 0:03 Loading time after which 40% of visitors will abandon a website Source: Akamai/Compuware Copyright 2014 SwayHub LLC
- 19. 18 44% Online shoppers who will tell friends about a bad web experience Source: Akamai/Compuware Copyright 2014 SwayHub LLC
- 20. 19 56% Marketers who believe optimizing form logic has a “significant” impact on website performance Source: MarketingSherpa (2011) Copyright 2014 SwayHub LLC
- 21. 20 55% Companies that have a mobile-optimized website, mobile app, or both Source: Adobe Copyright 2014 SwayHub LLC
- 22. 21 83% Worldwide retailers that ranked a consistent cross-channel customer experience as “very important” Source: Retail Systems Research (2013) Copyright 2014 SwayHub LLC
- 23. 22 2 in 5 marketers report average mobile conversion rates of less than 0.5% Source: Adobe Copyright 2014 SwayHub LLC
- 24. 23 3.8% Average conversion rate for websites viewed on tablets, versus 1.9% on non-mobile devices Source: Affiliate Window (2011) Copyright 2014 SwayHub LLC
- 25. 24 3 in 5 U.S. shoppers abandon shopping carts before purchase Source: Adobe/MarketLive/Monetate (2012, 2013) Copyright 2014 SwayHub LLC
- 26. 25 85% Search marketers who plan to focus more on conversion optimization in the next year Source: Hanapin Marketing (2014) Copyright 2014 SwayHub LLC
- 27. 26 63% CMOs who believe ROI will be the “most important measure of their success” by 2015 Source: IBM (2011) Copyright 2014 SwayHub LLC
- 28. 27 74% of conversion rate optimization programs boost sales Source: MarketingSherpa Copyright 2014 SwayHub LLC
- 29. 28 74% of companies increased their 2012 conversion optimization budget Source: Econsultancy Copyright 2014 SwayHub LLC
- 30. 29 7 in 10 marketers practicing CRO use results of experiments to “inform offline or other marketing initiatives.” Source: MarketingSherpa (2012) Copyright 2014 SwayHub LLC
- 31. 30 39% Client-side marketers named conversion optimization a top digital marketing priority Source: Econsultancy/Adobe (2013) Copyright 2014 SwayHub LLC
- 32. Get started with conversion optimization SwayHub can help Conversion optimization research and training to elevate your marketing results • Extensive library of research reports, best practice guides, and business tools • On-demand training videos and webinars Copyright 2014 SwayHub LLC