3+1 Internship Program Binus University
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The document outlines key responsibilities and objectives related to analyzing and improving the indotrading business and website, with a focus on B2B and B2C concepts. It includes tasks such as coordinating marketing tools, managing service categories, and developing communication materials while emphasizing skills gained like project management, marketing communication, and interpersonal skills. Lessons learned reflect both hard and soft skills, highlighting personal development traits such as self-motivation and integrity.
![Monthly Progress >>>
Marketing tools:
Learn Google Adwords online campaign: display
networks only;
Ads banner coordination: create content and / or ads
banner;
Manage banners: add groups, add targeting,
keywords, etc.
Landing [registration] page revision:
Create new content;
Coordination for design, content, link, etc.](https://image.slidesharecdn.com/pptforcompany-160930111529/85/3-1-Internship-Program-Binus-University-5-320.jpg)
![Lessons Learned: Hard & Soft skills
Gained
Others [Personal Branding]
Self motivated
High integrity
Proactive
Assertive
Target driven
On time
Etc.](https://image.slidesharecdn.com/pptforcompany-160930111529/85/3-1-Internship-Program-Binus-University-9-320.jpg)
3+1 Internship Program Binus University
- 3. Background & Objectives Key Duties : Analyzing Indotrading Business Analyzing Indotrading Websites Analyzing Competitors of Indotrading Create an improvement to Indotrading Business Create an improvement to Indotrading Website Develop Indotrading business area Analyzing demand and competitors Write and presents a report to show the result of the research
- 4. Monthly Progress >>> Learn Basic knowledge: Concept of B2B and B2C; Positioning of Indotrading.com for businesses; Initial analysis and recommendation for Indotrading’s website; Marketing tools: Understanding mailchimp and edo system; Create newsletter using those system; Role as pers for company: reporting & create news, then post it into company’s blog
- 5. Monthly Progress >>> Marketing tools: Learn Google Adwords online campaign: display networks only; Ads banner coordination: create content and / or ads banner; Manage banners: add groups, add targeting, keywords, etc. Landing [registration] page revision: Create new content; Coordination for design, content, link, etc.
- 6. Monthly Progress>>> Service Categories: Arrange service categories; Manage categories in admin site: add and revised categories. Google Presentation: Create English and Indonesian version of Indotrading’s business for Google. RFQ System: Design RFQ system with IT team: design flow, create content, testing & evaluation; List questions for RFQ confirmation. Others: Banner adwords for free member; Cybersource online payment: partnership coordination; Indotrading logo: evaluation and create gif.
- 7. Monthly Progress>>> RFQ System: RFQ confirmation by email and phone call; Socialization for sales and AE team; Create SOP for BCA; Create RFQ categories; Arrange RFQ promotion and website content. Pas.fm Promotion: Review and revised talk show script, rehearsal, and do an on-air talk show on pas.fm radio; Review advert spot in pas.fm radio. Sales tools: Coordination and / or design name card, folder map, offering letter, and brochure. Others Banner adwords segment classification, QC, add new content ads; Email template management: review and revised; New front end design: review and deliver suggestion; Member Area: analyze, review and propose revision; Partnership proposal: review and give comments.
- 8. Lessons Learned: Hard & Soft skills Gained Project & Time Management: Google calendar Pivotal tracker Marketing Communication: Newsletter: Sendy.co Mailchimp.com Writing skills Online Campaign: Google adwords Photoshop, photoscape, paint Google web designer Wordpress Analysis: Critical thinking Details & structured B2B Business IT perspective Language English for business Communication skills Public speaking Telemarketing Radio promotion Cross Function Coordination Adaptation Interpersonal skills Team work
- 9. Lessons Learned: Hard & Soft skills Gained Others [Personal Branding] Self motivated High integrity Proactive Assertive Target driven On time Etc.