3500 Taglines and Counting_What We Can Learn From Higheredtaglines.com
0 likes371 views
This document appears to be a presentation about analyzing college taglines from the website higheredtaglines.com. It discusses the large number of taglines on the site (over 3,500) and analyzes trends in the language and words used. Some of the analyses shown include the frequency of different words, whether location influences language choices, and comparisons of first vs second person language. The purpose seems to be identifying patterns and insights that can be learned from the large collection of existing college taglines.
3500 Taglines and Counting_What We Can Learn From Higheredtaglines.com
- 1. 3,500 Taglines and Counting What we can learn from higheredtaglines.com WACAC 2013 Monday, May 20, 13
- 2. Richard H. Bailey @richardhbailey Sam Waterson @slwaterson Monday, May 20, 13
- 3. Presentation available at Rhb.com/WACAC2013 Monday, May 20, 13
- 4. Monday, May 20, 13
- 5. Monday, May 20, 13
- 6. Monday, May 20, 13
- 7. more than 25K visitors since launch, 11K this year on average, about six updates per month Monday, May 20, 13
- 8. YES, BUT WHY DO WE NEED THIS SITE? Monday, May 20, 13
- 9. AND, PERHAPS MORE IMPORTANTLY, IS THERE ANYTHING WE CAN REALLY LEARN FROM IT? Monday, May 20, 13
- 10. Our Analysis Monday, May 20, 13
- 11. 2313 taglines 894 “other” Monday, May 20, 13
- 12. 100% ~1200 different words Monday, May 20, 13
- 13. 33% 67% . , ! ; ? Monday, May 20, 13
- 14. 6% theused at the beginning of tagline 145 Monday, May 20, 13
- 16. only Monday, May 20, 13
- 17. only 4 Monday, May 20, 13
- 18. Monday, May 20, 13
- 19. PRIZES SHOULD BE AWARDED TO... Monday, May 20, 13
- 20. Where academic vigor and innovative research in biomedical engineering interface with biomedical device development and the incubation of company spin-offs. Monday, May 20, 13
- 21. THRIVE Monday, May 20, 13
- 22. Monday, May 20, 13
- 23. Monday, May 20, 13
- 24. Monday, May 20, 13
- 25. Monday, May 20, 13
- 26. Monday, May 20, 13
- 27. Monday, May 20, 13
- 28. Monday, May 20, 13
- 29. Monday, May 20, 13
- 30. Monday, May 20, 13
- 31. Monday, May 20, 13
- 32. Monday, May 20, 13
- 33. Monday, May 20, 13
- 34. Monday, May 20, 13
- 35. Monday, May 20, 13
- 36. deconstruction • Rank = placement in its category • Occurrences = raw number of word frequency in its category Monday, May 20, 13
- 37. 1st person vs 2nd person “you” “YOUR”“our” “we” 42 141 55 314 Monday, May 20, 13
- 38. Does Location influence the language of taglines? Monday, May 20, 13
- 39. your 43 excellence 18 education 17 future 16 here 16 faith 13 your 42 you 22 education 21 life 21 lives 21 college 20 your 29 future 17 education 14 here 11 university 9 college 9 college 27 your 27 education 26 university 22 world 19 you 19your 18 education 10 you 10 life 9 career 8 college 8 your 28 college 15 world 13 education 12 learning 12 life 11 your 33 education 30 world 20 you 19 learning 17 where 13 your 63 life 37 education 30 future 25 college 24 world 22 you 28 learning 20 life 17 education 13 world 13 success 12 Monday, May 20, 13
- 40. your 43 excellence 18 education 17 future 16 here 16 faith 13 your 42 you 22 education 21 life 21 lives 21 college 20 your 29 future 17 education 14 here 11 university 9 college 9 college 27 your 27 education 26 university 22 world 19 you 19your 18 education 10 you 10 life 9 career 8 college 8 your 28 college 15 world 13 education 12 learning 12 life 11 your 33 education 30 world 20 you 19 learning 17 where 13 your 63 life 37 education 30 future 25 college 24 world 22 you 28 learning 20 life 17 education 13 world 13 success 12 Monday, May 20, 13
- 41. your 42 you 22 education 21 life 21 lives 21 college 20 your 29 future 17 education 14 here 11 university 9 college 9 college 27 your 27 education 26 university 22 world 19 you 19your 18 education 10 you 10 life 9 career 8 college 8 your 28 college 15 world 13 education 12 learning 12 life 11 your 33 education 30 world 20 you 19 learning 17 where 13 your 63 life 37 education 30 future 25 college 24 world 22 your 43 excellence 18 education 17 future 16 here 16 faith 13 you 28 learning 20 life 17 education 13 world 13 success 12 Monday, May 20, 13
- 42. your 42 you 22 education 21 life 21 lives 21 college 20 your 29 future 17 education 14 here 11 university 9 college 9 college 27 your 27 education 26 university 22 world 19 you 19your 18 education 10 you 10 life 9 career 8 college 8 your 28 college 15 world 13 education 12 learning 12 life 11 your 33 education 30 world 20 you 19 learning 17 where 13 your 63 life 37 education 30 future 25 college 24 world 22 your 43 excellence 18 education 17 future 16 here 16 faith 13 you 28 learning 20 life 17 education 13 world 13 success 12 Monday, May 20, 13
- 43. your 43 excellence 18 education 17 future 16 here 16 faith 13 your 42 you 22 education 21 life 21 lives 21 college 20 your 29 future 17 education 14 here 11 university 9 college 9 college 27 your 27 education 26 university 22 world 19 you 19your 18 education 10 you 10 life 9 career 8 college 8 your 28 college 15 world 13 education 12 learning 12 life 11 your 33 education 30 world 20 you 19 learning 17 where 13 your 63 life 37 education 30 future 25 college 24 world 22 you 28 learning 20 life 17 education 13 world 13 success 12 Monday, May 20, 13
- 44. your 43 excellence 18 education 17 future 16 here 16 faith 13 your 42 you 22 education 21 life 21 lives 21 college 20 your 29 future 17 education 14 here 11 university 9 college 9 college 27 your 27 education 26 university 22 world 19 you 19your 18 education 10 you 10 life 9 career 8 college 8 your 28 college 15 world 13 education 12 learning 12 life 11 your 33 education 30 world 20 you 19 learning 17 where 13 your 63 life 37 education 30 future 25 college 24 world 22 you 28 learning 20 life 17 education 13 world 13 success 12 Monday, May 20, 13
- 45. your 43 excellence 18 education 17 future 16 here 16 faith 13 your 42 you 22 education 21 life 21 lives 21 college 20 your 29 future 17 education 14 here 11 university 9 college 9 college 27 your 27 education 26 university 22 world 19 you 19your 18 education 10 you 10 life 9 career 8 college 8 your 28 college 15 world 13 education 12 learning 12 life 11 your 33 education 30 world 20 you 19 learning 17 where 13 your 63 life 37 education 30 future 25 college 24 world 22 you 28 learning 20 life 17 education 13 world 13 success 12 Monday, May 20, 13
- 46. your 43 excellence 18 education 17 future 16 here 16 faith 13 your 42 you 22 education 21 life 21 lives 21 college 20 your 29 future 17 education 14 here 11 university 9 college 9 college 27 your 27 education 26 university 22 world 19 you 19your 18 education 10 you 10 life 9 career 8 college 8 your 28 college 15 world 13 education 12 learning 12 life 11 your 33 education 30 world 20 you 19 learning 17 where 13 your 63 life 37 education 30 future 25 college 24 world 22 you 28 learning 20 life 17 education 13 world 13 success 12 Monday, May 20, 13
- 47. your 43 excellence 18 education 17 future 16 here 16 faith 13 your 42 you 22 education 21 life 21 lives 21 college 20 your 29 future 17 education 14 here 11 university 9 college 9 college 27 your 27 education 26 university 22 world 19 you 19your 18 education 10 you 10 life 9 career 8 college 8 your 28 college 15 world 13 education 12 learning 12 life 11 your 33 education 30 world 20 you 19 learning 17 where 13 your 63 life 37 education 30 future 25 college 24 world 22 you 28 learning 20 life 17 education 13 world 13 success 12 Monday, May 20, 13
- 48. your 43 excellence 18 education 17 future 16 here 16 faith 13 your 42 you 22 education 21 life 21 lives 21 college 20 your 29 future 17 education 14 here 11 university 9 college 9 college 27 your 27 education 26 university 22 world 19 you 19your 18 education 10 you 10 life 9 career 8 college 8 your 28 college 15 world 13 education 12 learning 12 life 11 your 33 education 30 world 20 you 19 learning 17 where 13 your 63 life 37 education 30 future 25 college 24 world 22 you 28 learning 20 life 17 education 13 world 13 success 12 Monday, May 20, 13
- 49. your 43 excellence 18 education 17 future 16 here 16 faith 13 your 42 you 22 education 21 life 21 lives 21 college 20 your 29 future 17 education 14 here 11 university 9 college 9 college 27 your 27 education 26 university 22 world 19 you 19your 18 education 10 you 10 life 9 career 8 college 8 your 28 college 15 world 13 education 12 learning 12 life 11 your 33 education 30 world 20 you 19 learning 17 where 13 your 63 life 37 education 30 future 25 college 24 world 22 you 28 learning 20 life 17 education 13 world 13 success 12 Monday, May 20, 13
- 50. your 43 excellence 18 education 17 future 16 here 16 faith 13 your 42 you 22 education 21 life 21 lives 21 college 20 your 29 future 17 education 14 here 11 university 9 college 9 college 27 your 27 education 26 university 22 world 19 you 19your 18 education 10 you 10 life 9 career 8 college 8 your 28 college 15 world 13 education 12 learning 12 life 11 your 33 education 30 world 20 you 19 learning 17 where 13 your 63 life 37 education 30 future 25 college 24 world 22 you 28 learning 20 life 17 education 13 world 13 success 12 Monday, May 20, 13
- 51. your 43 excellence 18 education 17 future 16 here 16 faith 13 your 42 you 22 education 21 life 21 lives 21 college 20 your 29 future 17 education 14 here 11 university 9 college 9 college 27 your 27 education 26 university 22 world 19 you 19your 18 education 10 you 10 life 9 career 8 college 8 your 28 college 15 world 13 education 12 learning 12 life 11 your 33 education 30 world 20 you 19 learning 17 where 13 your 63 life 37 education 30 future 25 college 24 world 22 you 28 learning 20 life 17 education 13 world 13 success 12 Monday, May 20, 13
- 52. your 43 excellence 18 education 17 future 16 here 16 faith 13 your 42 you 22 education 21 life 21 lives 21 college 20 your 29 future 17 education 14 here 11 university 9 college 9 college 27 your 27 education 26 university 22 world 19 you 19your 18 education 10 you 10 life 9 career 8 college 8 your 28 college 15 world 13 education 12 learning 12 life 11 your 33 education 30 world 20 you 19 learning 17 where 13 your 63 life 37 education 30 future 25 college 24 world 22 you 28 learning 20 life 17 education 13 world 13 success 12 Monday, May 20, 13
- 53. your 43 excellence 18 education 17 future 16 here 16 faith 13 your 42 you 22 education 21 life 21 lives 21 college 20 your 29 future 17 education 14 here 11 university 9 college 9 college 27 your 27 education 26 university 22 world 19 you 19your 18 education 10 you 10 life 9 career 8 college 8 your 28 college 15 world 13 education 12 learning 12 life 11 your 33 education 30 world 20 you 19 learning 17 where 13 your 63 life 37 education 30 future 25 college 24 world 22 you 28 learning 20 life 17 education 13 world 13 success 12 Monday, May 20, 13
- 54. your 43 excellence 18 education 17 future 16 here 16 faith 13 your 42 you 22 education 21 life 21 lives 21 college 20 your 29 future 17 education 14 here 11 university 9 college 9 college 27 your 27 education 26 university 22 world 19 you 19your 18 education 10 you 10 life 9 career 8 college 8 your 28 college 15 world 13 education 12 learning 12 life 11 your 33 education 30 world 20 you 19 learning 17 where 13 your 63 life 37 education 30 future 25 college 24 world 22 you 28 learning 20 life 17 education 13 world 13 success 12 Monday, May 20, 13
- 55. more Highlights from Regional Breakdown Monday, May 20, 13
- 56. more Highlights from Regional Breakdown • “College” ranked in the top six most prevalent words in every region except Pacific, West South Central, and West North Central Monday, May 20, 13
- 57. more Highlights from Regional Breakdown • “College” ranked in the top six most prevalent words in every region except Pacific, West South Central, and West North Central • “Liberal” appeared lowest on the sorted list in the South Atlantic and West South Central. It had the highest ranking in the Mid-Atlantic. Monday, May 20, 13
- 58. more Highlights from Regional Breakdown • “College” ranked in the top six most prevalent words in every region except Pacific, West South Central, and West North Central • “Liberal” appeared lowest on the sorted list in the South Atlantic and West South Central. It had the highest ranking in the Mid-Atlantic. • “Catholic” had the least occurrences in the West North Central. It had the most occurrences in the Mid-Atlantic. Monday, May 20, 13
- 59. Does type of institution influence use of language? Monday, May 20, 13
- 60. 0 3.75 7.50 11.25 15.00 YOUR WORLD YOU EDUCATION LIFE HERE EXCELLENCE FUTURE SUCCESS LEARNING Most Popular Words: University v College University College Percent of frequency Monday, May 20, 13
- 61. Monday, May 20, 13
- 62. THE NEW AMERICAN WOMEN S COLLEGE Monday, May 20, 13
- 63. Monday, May 20, 13
- 64. Monday, May 20, 13
- 65. Monday, May 20, 13
- 66. DENISONU N I V E R S I T Y Monday, May 20, 13
- 67. SO WHAT? Monday, May 20, 13
- 69. Monday, May 20, 13
- 70. Monday, May 20, 13
- 71. How does it work? Monday, May 20, 13
- 72. Monday, May 20, 13
- 73. Can I customize it? Monday, May 20, 13
- 74. Monday, May 20, 13
- 75. QUESTIONS? Monday, May 20, 13
- 76. RHB.com Baypath.edu Denison.Edu HIGHEREDTAGLINES.com Taglonomy.com Rhb.com/WACAC2013 Monday, May 20, 13
- 77. Thank you. RHB.com Monday, May 20, 13