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Living or disposed to live in
companionship with others or
in a community, rather than in
isolation.](https://image.slidesharecdn.com/4-23-13lakeshorewebtoolspart2-130423183916-phpapp01/85/4-23-13-lakeshore-web-tools-part-2-16-320.jpg)
4 23-13 lakeshore web tools part 2
- 1. Part 2 Using Social Media in Prevention Lakeshore Coordinating Council April 24, 2013 Above & Beyond Banquet Center, Holland Ken Dail Prevention Network Michigan kend@preventionnetwork.org twitter.com/kendail
- 2. “Everything should be made as simple as possible. But not simpler.” -Albert Einstein
- 5. Today we will try to answer these questions… 1. What is (and what isn’t) social media? 2. Should we be using social media? 3. How can we use social media to better communicate with our audience? 4. What if someone says mean things about us? 5. Isn’t this just a waste of staff time and a distraction from our core mission? 6. How much time does social media take to use? 7. Who are the experts at this?
- 6. When in doubt… www.google.com or www.youtube.com
- 8. Social media is… te nt Con
- 9. Social media is… RE L AT IO te nt NS HI Con PS
- 10. Social media is… RE L AT IO te nt NS HI Con Multi-Media PS
- 11. Pe Social media is… r ti n en t RE L AT IO te nt NS HI Con Multi-Media PS
- 12. Pe Social media is… r ti n en t RE L AT IO te nt NS HI Con Multi-Media PS FUN!
- 13. Pe Social media is… r ti n en t RE L AT IO te nt NS HI Con Multi-Media PS W AY GA TGOIN FUN! N O
- 14. Pe Social media is… r ti n en GROWING t RE L AT IO te nt NS HI Con Multi-Media PS W AY GA TGOIN FUN! N O
- 15. Pe Social media is… r ti n en GROWING t RE SOCIAL L AT IO te nt NS HI Con Multi-Media PS W AY GA TGOIN FUN! N O
- 16. so-cial [soh-shuhl] Living or disposed to live in companionship with others or in a community, rather than in isolation.
- 17. Audience Participation • Does your agency currently have a social media strategy? (do you know what it is) • Does your agency have a social media use policy on work time? (what is it) • Are you currently personally using any social media? (which outlets) • Is your agency currently using any social media? (which outlets)
- 18. Who is your intended audience? Who do you want to have a conversation with? Parents
- 19. Who is your intended audience? Who do you want to have a conversation with? Parents Teens
- 20. Who is your intended audience? Who do you want to have a conversation with? Parents Teens Student Athletes
- 21. Who is your intended audience? Who do you want to have a conversation with? Parents Teens Student Athletes Colleagues
- 22. Who is your intended audience? Who do you want to have a conversation with? Parents Teens Student Athletes Colleagues Policy Makers
- 23. Who is your intended audience? Who do you want to have a conversation with? Parents Teens Student Athletes Colleagues Policy Makers General Public
- 24. Who is your intended audience? Who do you want to have a conversation with? Parents Teens Student Athletes Colleagues Policy Makers General Public College Students
- 25. Who is your intended audience? Who do you want to have a conversation with? Parents Teens Student Athletes Colleagues Policy Makers General Public College Students Donors
- 26. What does that audience have to say to you? What do you have to say to them?
- 27. Are you where the conversation is happening? • Are they Tweeting? • Are they blogging? • Are they on Facebook? • Are they watching videos? • Are they looking at pictures? • Are they creating THEIR own media?
- 28. Do you have a message crafted? • Don’t text and drive • Drink 1% milk • Exercise 30 minutes per day • Have family dinners • Save the whales • Donate to our fund • Vote for Pedro
- 29. Do you need their input or action? • Get out the vote • Attend school board meeting • Come to town hall meeting • Take our survey • Call us if you need help with your recovery • Are you outraged? • Send us a check
- 30. Can you and are you willing to respond to their input? • I need help • I hate you guys • You never returned my call • You guys are idiots • You guys are great • Visit my web site to learn how to make money from home • Go here for male enhancement pills
- 33. How does this fit our mission? • KPBS Radio, San Diego: Texting Service Aims At Keeping New Moms And Babies Healthy • CNN “the Chart” blog: Texting program to help teens quit smoking • Social Work magazine, April, 2010: Social Networking in Addiction Recovery — Raising Hopes, Concerns
- 34. How does this fit our mission? • Addiction Recovery mobile apps • Links to parenting articles and other resources • PSA distribution via tumbler, youtube, etc
- 35. How does this fit our mission? http://mashable.com/2012/02/25/when-parents-text-15-best/#4992913-21st-Century-Parenting
- 36. Isn’t this going to take up a lot of our valuable staff time?
- 37. Where are you? Where do you want to be?
- 39. ONE WEEK OF WEB 2.0 http://museumtwo.blogspot.com/2008/04/how-much-time-does-web-20-take.html
- 40. DO: Have a social media strategy DON’T: Wait until your strategy is done to get started
- 41. DO: Plan long term DON’T: Forget that trends are changing FAST (I forgot about VINE)
- 42. DO: Pay attention to your feeds DON’T: Forget to listen. And talk back
- 43. DO: Sound off on important topics DON’T: Whine, complain, or be mean.
- 44. DO: Let people know what you are up to DON’T: Only promote yourself
- 45. DO: Let your passion be known DON’T: Go too far with letting your passion be known
- 46. DO: Starve your agency for the sake of your social media efforts DON’T: Starve your social media efforts
- 47. DO: Join the conversation DON’T: Join the conversation just because I said so
- 48. General social media resources www.mashable.com http://www.youtube.com/nonprofits http://www.pewinternet.org/ http://www.kff.org/entmedia/internet.cfm (Kaiser Family Foundation internet& health study) http://www.ladonnacoy.com/
- 49. Prevention Network social media links • www.twitter.com/kendail • https://www.facebook.com/pages/Prevention- Network-Michigan/340383004922?ref=ts %3F7%2C15 • www.facebook.com/mcrud96 • https://www.facebook.com/pages/Parenting- Awareness-Michigan/344643609571
- 50. Or, the old fashioned way Prevention Network 800-968-4968 kend@preventionnetwork.org
Editor's Notes
- #39: So what does social media look like? Forrester has identified 7 actions on a ladder of engagement and measured them for three years now. First the actions. Creators … (Conversationalists are new this year)