4 & 5 Eval Draft
- 1. 4/5 Who would be the audience for your media product? How did you attract/ address your audience?
- 2. Core Target Audience Demographics: 16-24 – Male – English speaking or Danish Psychographics: Interest in horror films,
- 3. How do the characters appeal to this target audience?
- 4. How did you test your concept and sequence to an audience throughout the process? We posted Surveymonkey on Facebook for our friends to give feedback on our concept idea. Also, we did a pitch to further test our concept idea and the teachers and class gave feedback. The rough cut was also shown via YouTube to the whole class and we got feedback from them as well.
- 5. Feedback Pitch – Rough Cut – Final Cut -
- 6. Typography – credits = kartika and regular for subtitles
- 7. Results From Audience Research Question 1: Would you continue watching? General consensus = Yes Question 2: What was the storyline? Memory Loss, Amnesia Question 3: Did you find it scary? The music on the TV (teddy bear song)and reacted to the reveal of 5 on hand (peal back of bandage) Question 4: Would you watch a foreign- subtitled film now? Question 5: What do you think happens next? He gets controlled by the masked person Question 6: Remind you of any other films? Saw Question 7: What was the title? Overseer
- 8. Did your final audience testing demonstrate that you were successful in appealing to your target audience? Our group: 17-18 Year-Old Teenage Boys Overall, Yes ; The audience associated Saw with our film which shows that the mask was iconic of horror; they identified part of the iconography.