4 c scope-overview
- 1. 270818 ©2018 4C Insights, Inc. VISIT 4CINSIGHTS.COM OR FOLLOW @4CINSIGHTS Discover Identify and engage your best targets using robust data science surfaced through interactive planning tools and consistent cross-channel audience definition. Execute Optimize campaigns across channels with self-serve access to leading private marketplaces for premium inventory. Analyze Evaluate success based on the whole picture with a customizable, flexible platform that enables transparency across all media placements. People-Based Attributes 247 MILLION U.S. PROFILES 9+ BILLION ONLINE AND OFFLINE CHARACTERISTICS 12 DATA CATEGORIES Social Media Engagement 2 BILLION INTERACTIONS 50,000 BRANDS 41 LANGUAGES TV Ad Occurrence 1+ MILLION ADS 2,100+ CHANNELS 76 COUNTRIES TV Viewership 9+ MILLION OPTED-IN SMART TVS SECOND-BY-SECOND TRACKING 100K NIELSEN RESPONDENTS How can you be more audience-driven and orchestrate your marketing to behave like your customers? Advanced Data Science THE 4C INSIGHTS AFFINITY GRAPH™ Trusted by leading brands.
- 2. 270818 ©2018 4C Insights, Inc. VISIT 4CINSIGHTS.COM OR FOLLOW @4CINSIGHTS TV PLANNER Audience-Based TV Generate audience-optimized linear TV plans in minutes using visual analysis tools and efficient workflow features. CREATIVE HUB Effective Creative Management Cut your creative launch process in half through user-level permissions, variation building, and bulk management. REACH & FREQUENCY OPTIMIZER Cost-Effective Planning Compare predictions at scale to uncover the optimal, most efficient campaign to reach your targets. 4C AFFINITIES Predictive Targeting Capture consumers inclined towards your brand with proprietary targeting built on data science and AI. MULTI-CHANNEL SYNC Real-Time TV Triggers Reach relevant audiences at impactful times syncing social, search, and digital ads to TV programs, ads, live sports, or weather events. PACING DASHBOARD Automated Campaign Management Gain hours of time back without having to manually pace campaigns through our machine-learning algorithms. REPORT CENTER Integrated Analysis and Measurement Analyze holistic performance with a flexible, consolidated reporting system. AUDIENCE HUB Cross-Channel Audience Management Bring your own preferred data or use one of 4C’s unique data sets — like social brand affinity — to create audiences you can reach across TV, social, and digital channels. BRAND COMPASS Meaningful Brand Insight Uncover unique audience insight, TV creative stickiness, and competitive intelligence to unlock new audiences, inform cross-channel media planning, analyze brand sponsorhips, and more. AD MANAGER Digital, Social, Mobile, & TV Marketplaces Engage audiences with a consistent message at every critical touchpoint with a growing marketplace of brand-safe, premium inventory partners. CLIENT SATISFACTION #1 Ranked Cross-Channel Advertising Software