4 Secrets to SlideShare Success
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The document outlines four key strategies for achieving success on SlideShare: optimizing presentations for visibility, capturing leads effectively, repurposing existing content in engaging formats, and sharing presentations widely across social media platforms. It emphasizes the importance of keyword usage, presentation quality, and strategic lead form placement in enhancing lead generation. Additionally, it encourages sharing content to maximize reach and engagement with audiences.
4 Secrets to SlideShare Success
- 1. 4 secrets to SLIDESHARE SUCCESS BY L A R A N O U R E D D I N E
- 2. No. 1 OPTIMIZE SLIDESHARE easily You’ve got a great presentation, now you want to make sure people are finding it. Don’t panic—optimization is easier than you think.
- 3. GIVE YOUR FILE A NAME RELEVANT TO YOUR CONTENT AS I T WIL L BEC OME T HE U R L . Be sure to choose an eye-catching title that uses active words and incorporates what your slides will be addressing.
- 4. SLIDESHARE T R ANSC R IBES THE COPY Make sure to use keywords throughout the presentation.
- 5. CRAFT A CATCHY PRESENTATION DESCRIPTION THAT ALSO INCORPORATES YOU R T A R G ET K EYWO R D S
- 6. TAG YOUR POSTS L IK E C R A ZY To increase their visibility in searches.
- 7. SlideShare helps many professional organizations find out who is consuming their content. With a SlideShare Pro account, start by clicking Collect Leads in the upper right-hand corner and you are on your way to customizing your lead form. No. 2 USE IT TO LEADS captur e
- 8. DETERMINE WHAT INF O R MAT ION YOU WANT TO KNOW about your prospects and where to put the lead form— at the beginning, end or before a user downloads it.
- 9. A/B TEST T HE PL AC EMEN T OF YOUR LEAD FORM to determine what placement is getting better leads. Leads who downloaded the SlideShare or filled out the form at the end of the presentation are likely to be high-quality leads; there will likely be fewer than if you placed the form in the middle of the SlideShare.
- 10. BE SURE THAT THE CONTENT OF YOUR SLIDESHARE IS WO R T H G AT ING It should be a longer, richer presentation rather than a shorter, lighter one. Think about eBooks vs. blog posts; eBooks contain more content than a blog post and are typically gated, while blogs are not.
- 11. Take the old and make it new with a SlideShare! It’s easy to pull the most pertinent facts out of a blog post and make it visually stimulating. Condense lengthy posts into easy-to-read slides with images, colors and simple fonts. No. 3 OLD CONTENT IN A FRESH WAY r epur pose
- 12. HAVE YOU DONE A WEBINA R R EC EN T LY? Upload the deck to SlideShare afterward, embed the YouTube recording, and send it to your attendees.
- 13. UPL OAD A PODCAST OR HANGOUT or even create a SlideShare out of Twitter conversations. Be sure to incorporate a theme to bring all of your slides together.
- 14. T HE BEST PA R T ABOUT REPURPOSING CONTENT is that it gets your message out on multiple platforms and allows your audience to choose how they consume it.
- 15. Now that you’ve got a great presentation that’s optimized, capturing leads and breathing new life into old content, you want to share it here, there and everywhere. This is easily done on social media, in blog posts and in emails. No. 4 SHARE IN A SNAP
- 16. SHA R E I T ON FACEBOOK, TWITTER, LINKEDIN & GOOGLE+ and if it gets enough views, it will be featured on the “Trending in Social Media” box on SlideShare’s home page.
- 17. MAXIMIZE YOUR EXPOSURE by promoting it on your blog and if it gets the highest number of views on a given day, it will be featured on SlideShare’s home page.
- 18. DOWNLOAD FREE EBOOK Download the free eBook, “The 21st Century CMO Playbook” to discover the top 10 things every marketing executive should be doing for first-rate marketing strategies. SlideShare is only one of the many powerful ways to get your marketing messages to the right audience.