How to Drive Social Media Engagement from Your Employees
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This document outlines 4 simple tactics to drive social media engagement from employees: 1. Identify a point person to steer social media efforts and provide education to employees on social media. 2. Gather key employees to collaborate on content strategy to increase acceptance of sharing content. 3. Make the sharing process simple through tools like RSS feeds and one-click sharing widgets to lower the barrier. 4. Provide analytics to employees to validate how their sharing efforts are helping to reach potential clients.
How to Drive Social Media Engagement from Your Employees
- 1. DRIVE SOCIAL MEDIA ENGAGEMENT FROM YOUR EMPLOYEES Using 4 Simple Tactics
- 2. One challenge that many businesses face is how to increase engagement on their social media platforms. It’s great to create engaging content, but if it’s not being posted, shared, or liked on social media platforms, it’s essentially useless. 0 LIKES
- 3. Best practices indicate that social share icons that tally how many people have shared content increases virality. But there is an inherent risk in pulling back the curtain on the number of shares your content is receiving.
- 4. What do you do? employee We've found that engagement is a key component to increasing this kind of engagement.
- 5. Most companies — especially B2Bs — are wary of asking employees to share blog content. Businesses need to reset this frame of mind because it is their employees that will give content the legs it needs to reach potential clients. Companies should consider employing a content advocacy program. We found that the following steps were helpful in gaining acceptance.
- 6. 1. Identify a Point Person Every well-planned project or program has a “captain of the ship.” Select a point person who will steer the content and social media efforts in the right direction. This individual should have some knowledge and experience working with social media channels.
- 7. If this type of person does not exist in your company, provide education and training to staff to get the process started.
- 8. 2. Inclusion Increases Acceptance Gather the key employees who would share content. Outline your content strategy. Collaborate around goals, messaging, and milestones. When employees are a part of this process, they will be more open to sharing your content via social media.
- 9. Most employees don’t realize the direct correlation between blogs and potential clients. Using very basic analytics, you can outline how your content is driving leads.
- 10. 3. Make the Process Simple At HLD, we have implemented an RSS feed that sends an email to employees when a new blog post is live on the website, a subtle reminder for them to share our content. We also added widgets that make the sharing process as simple as a click followed by a self-generated message. Although we encourage our employees to customize their messaging, sometimes this task can be very overwhelming, especially on a busy day.
- 11. Additionally, we encourage employees to share our content via social media platforms where they feel most comfortable distributing it. It’s no surprise that LinkedIn, which is of course a business-oriented social platform, receives more shares of this content than Facebook.
- 12. 4. Provide Validation Increased social media shares for your content legitimizes your organization’s message. It’s important to share this data with employees. Show them how the content is performing and how their efforts are an instrumental first push to creating shareable content that reaches potential clients.
- 13. The more involvement you receive from your company, the better this content will perform. When your management and employees begin to realize that the dynamics of social influence are operational – not merely theoretical – acceptance and adoption will become much easier.
- 14. The content posted and shared through social media can take many different forms. Tapping into your company’s blogs, videos, photos and events will open up even more opportunities for employees to get involved.
- 15. About Us HLD is a one-of-a-kind marketing firm where creatives and techies speak the same language...and share a single-minded focus. This is "The New Marketing" that links left- and right-brain thinking and creativity with technology and traditional with digital. our website Learn more at or follow us on social media: