2. Liquid Foundation
Powder Foundation
Cream Foundation
Stick Foundation
Serum Foundation
Tinted Moisturizer/BB Cream
Cushion Foundation
Mousse/Foundation
Mineral Foundation
Airbrush Foundation Click here
26/5/2024
Created by Dimitris Filios,
Approved by Dimitris Filios, Internal Use
3. CHARACTERISTICS:
- Fluid consistency
- Variety of finishes
- Buildable coverage
BENEFITS:
- Skin versatility
- Blending ability
- Hydration
- Long-lasting
COMMON USES:
- As foundation
- As a concealer
- As a highlighter/Contour
26/5/2024
Created by Dimitris Filios,
Approved by Dimitris Filios, Internal Use
4. Versatile in coverage
Adaptable to skin types
Offers variety of finishing options
Suitable for special occasions
Suitable for color matching & blending
Flexible regarding application
Beneficial for skin
Suitable for all seasons
Adaptable to product trends
26/5/2024
Created by Dimitris Filios,
Approved by Dimitris Filios, Internal Use
5. CHARACTERISTICS:
- Dry texture
- Matte finish
- Buildable coverage
- Longevity
BENEFITS
- Oil absorbing
- Natural finish
- Lightweight feel
COMMON USES:
- As a foundation
- As setting powder
- As blusher/rouge
- As bronzer
26/5/2024
Created by Dimitris Filios,
Approved by Dimitris Filios, Internal Use
6. Suitable for oily and sensitive skin
Offers matt finish, natural or no-makeup look
Easy to apply
Can set liquid foundation
Ideal for hot and humid conditions
Ideal for a shine-free look for video and photo
shoots
Easy to carry and do touch-ups if in compact
form
Gives the option to be combined with other
powders to give the desirable color/tone
26/5/2024
Created by Dimitris Filios,
Approved by Dimitris Filios, Internal Use
7. CHARACTERISTICS:
- Creamy texture
- Skin hydration formulation
- Highly blendable
- Builds coverage
BENEFITS:
- Hydration
- Natural finish
- Versatility
- Longevity
COMMON USES:
- As a foundation
- As a concealer
- As blusher/rouge
- As contour and highlighters
26/5/2024
Created by Dimitris Filios,
Approved by Dimitris Filios, Internal Use
8. Satisfies high coverage needs
Suitable for dry, normal and mature skin
Gives a variety of desired finishes in make-up
looks
Suitable for special occasions (bridal makeup,
photoshoots, filming, red carpet)
Offers complexion enhancement
Offers various application techniques
Suitable for cold weather
Gives buildable coverage
Offers full coverage suitable for special effects
and theatre transformations
26/5/2024
Created by Dimitris Filios,
Approved by Dimitris Filios, Internal Use
9. CHARACTERISTICS:
- Solid form
- Portable packaging
- Versatility
BENEFITS:
- Ease of application
- Precision in application
- Travel-friendly
- Buildable coverage
COMMON USES:
- As a foundation
- As a concealer
- As a blusher/rouge
- As contour and highlighters
26/5/2024
Created by Dimitris Filios,
Approved by Dimitris Filios, Internal Use
10. Offers convenience in portability
Offers precision and targeted application
Offers control regarding coverage
Offers an all skin type suitability
Offers long-lasting wear
Suitable for special occasions (weddings, red
carpet)
Offers versatility in finish and texture
Offers easy application
Offers multiple functions/can be combined
with other materials
26/5/2024
Created by Dimitris Filios,
Approved by Dimitris Filios, Internal Use
11. CHARACTERISTICS:
- Lightweight formula
- Skincare ingredients
- Hydration
- Natural finish
- Buildable coverage
BENEFITS:
- Dual functionality
- Hydration and plumping
- Antioxidant protection
- Improved skin texture
- Suitable for sensitive skin
COMMON USES:
- As a foundation
- As a concealer
- As a tinted moisturizer
- As a primer
26/5/2024
Created by Dimitris Filios,
Approved by Dimitris Filios, Internal Use
12. Offers Lightweight and natural coverage
Has skin care benefits
Gives dewy and radiant finish
Offers customizable coverage
Offers dry skin type suitability
Suitable in specific make-up looks
(editorial/fashion shoots)
Has seasonal adaptability
Offers various application techniques
26/5/2024
Created by Dimitris Filios,
Approved by Dimitris Filios, Internal Use
13. CHARACTERISTICS:
- Hydrating formula
- Sheer coverage
- SPF protection
- Natural finish
BENEFITS:
- Multi-functional
- Lightweight
- Quick and easy application
- Suitable for various skin types
COMMON USES:
- As a foundation
- As a lightly tinted cream
26/5/2024
Created by Dimitris Filios,
Approved by Dimitris Filios, Internal Use
14. Offers lightweight and natural coverage
Offers skin care benefits
Offers even skin tone and brightening
Has customizable coverage
Suitable for all Skin types (dry, normal,
combination, sensitive)
Suitable for specific makeup looks (fresh,
everyday, bridal etc.)
Offers all season suitability
Has various application techniques
26/5/2024
Created by Dimitris Filios,
Approved by Dimitris Filios, Internal Use
15. CHARACTERISTICS:
- Cushion compact
- Lightweight formula
- Buildable coverage
- Convenience
BENEFITS:
- Easy application
- Hydration
- Natural finish
- Sun protection
- Versatility
COMMON USES:
- As a foundation
26/5/2024
Created by Dimitris Filios,
Approved by Dimitris Filios, Internal Use
16. Offers lightweight and natural coverage
Offers a dewy and radiant finish
Has buildable coverage
Suitable for normal to dry, combination and
sensitive skin types
Offers ease of application
Offers portability
Suitable for special occasions and events
(film, bridal, photo shoots)
Offers an all-season suitability
Provides sun protection
26/5/2024
Created by Dimitris Filios,
Approved by Dimitris Filios, Internal Use
17. CHARACTERISTICS:
- Light and airy texture
- Matte finish
- Buildable coverage
- Smooth application
BENEFITS:
- Lightweight feel
- Good for oily skin
- Natural look
- Easy to blend
COMMON USES:
- As a foundation
- As a blusher/rouge
- As a bronzer
- As a highlighter
26/5/2024
Created by Dimitris Filios,
Approved by Dimitris Filios, Internal Use
18. Offers lightweight coverage
Has a matte finish
Gives smooth texture
Suitable for film and photography
Suitable for mature skin
Offers quick application
26/5/2024
Created by Dimitris Filios,
Approved by Dimitris Filios, Internal Use
19. CHARACTERISTICS:
- Natural ingredients
- Free from harsh chemicals
- Non-comedogenic (doesn’t clog pores)
- Broad spectrum sun protection
- Anti-inflammatory properties
BENEFITS
- Gentle on skin
- Lightweight and breathable
- Buildable coverage
- Natural finish
- Long-lasting
COMMON USES:
- As a foundation
- As a concealer
- As a blusher/rouge
- As a bronzer
26/5/2024
Created by Dimitris Filios,
Approved by Dimitris Filios, Internal Use
20. Suitable for sensitive skin
Offers natural look
Beneficial for overall skin health
Suitable for oily and acne prone skin
Offers buildable coverage
Can be long-lasting
Suitable for post-procedure skins
Offers sun protection
26/5/2024
Created by Dimitris Filios,
Approved by Dimitris Filios, Internal Use
21. CHARACTERISTICS:
- Application with airbrush gun
- Lightweight feel
- Even coverage
- Buildable coverage
BENEFITS:
- Flawless finish
- Long-lasting effect
- Hygienic
- Versatile
COMMON USES:
- In bridal makeup
- In film and photography
- For special events
- For professional performances
26/5/2024
Created by Dimitris Filios,
Approved by Dimitris Filios, Internal Use
22. Ideal for special events
Suitable for film and photography
Offers flawless coverage
Ideal for professional and high-
pressure situations
Ideal for special effects and body art
Offers a uniform finish
Has a hygienic application
Offers versatility
26/5/2024
Created by Dimitris Filios,
Approved by Dimitris Filios, Internal Use