4 things you need to know about digital publishing
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The document outlines four key insights about digital contentment for publishers and brands: the shift towards mobile consumption, the distinction between mobile and digital, the preference for focused app experiences, and the advantage of following established trends rather than leading innovations. It emphasizes the importance of creating mobile-responsive designs that cater to user needs and leveraging existing content effectively. Additionally, it highlights the availability of technology and resources that simplify the creation of mobile experiences.
4 things you need to know about digital publishing
- 1. Michael Kowalski @micycle Four key things you need to know about digital
- 2. Contentment We help publishers and brands turn their content into beautiful apps that grow audiences and open new revenue streams CONTENTMENT.IO
- 4. #1. Everyone is moving to mobile
- 5. 90% of mobile time spent in apps 50% of world population owns a mobile 38% of all web traffic, and rising
- 6. Mobile isn’t just taking more of the pie—it’s actually making the pie bigger
- 7. Hoursperday 0 2 4 6 2008 2013 2015 Other Devices Desktop/Laptop Mobile Time spent per adult per day with digital media, USA 0.2 1.6 2.8 2.42.5 2.2
- 8. #2. Mobile is not the same as digital
- 9. A PDF is digital—but it’s not mobile
- 10. Responsive design is only the first step
- 11. Mobile is about product design, not just page design
- 12. What do mobile users want? Why should they put your app on their home screen? Q
- 13. #3. Mobile likes focus
- 14. Apps are buttons to do one thing
- 16. The best “one thumb” user experiences are simple
- 18. Don’t have to faithfully duplicate your print product for mobile
- 19. The 5:2 Diet Complete Meal Planner
- 20. Look for ways to use your existing content to meet mobile needs
- 21. #4. Following is cheaper than leading
- 22. Others have spent the time and money on figuring out what works and what doesn’t
- 23. Channels Readymade apps, making it simpler to deliver mobile experiences that fit the way people use their phones CONTENTMENT.IO/CHANNELS
- 24. Technology has become cheaper and easier to use
- 27. Summary #1. Everyone is moving to mobile #2. Mobile is not the same as digital #3. Mobile likes focus #4. Following is cheaper than leading
- 28. contentment.io @getcontentment Contact us for a free workshop contentment.io/ppa hello@contentment.io