ADV420 finalpresentation
- 2. Background Founded in 1912 by Leon Leonwood Bean. Stores in12 states in the United States and 19 stores in Japan. Sells apparel and outdoor equipment.
- 3. Target Market Men and women between the ages of 35 and 55. Interested in the outdoors.
- 4. Social Media Marketing Exposing the brand through Facebook, Instagram, Twitter, and Pinterest. Fast, easy, and cheap way to get information to consumers.
- 5. Any Weather Anytime L.L. Bean has items for any season and all kinds of weather. We will want to make that a focus for advertising to help target a wider variety.
- 6. Google Adwords Using keywords like “Bean Boots” and “Fishing Equipment” helps us touch base on both general and specific products.
- 7. Campaign Goals Inrease brand awareness Create an easy and effective way for consumers to retrieve any information they please on L.L. Bean.
- 8. Key Indicators Measure impressions. Keep track of web spending. Monitor purchases made by consumers.
- 9. Cost For Google Adwords. Someone to manage the sites. Not too costly because actually using social media sites is free.
- 10. Summary We want L.L. Bean to be a more common brand name. People should know what they sell, where they sell it, and why it is such a great brand. Expand the company.