Titleist ProV 1 company overview
- 1. Kyle Mirvis Communication 430 January, 17, 2012 Professor Tao
- 2. Abstract This paper will discuss the following elements of my company. 1.) An overview of the brand that will get you familiar with our company and what we actually do 2.) Explain the communication situation, which is are the conditions that make the campaign desirable and 3.) Give three mesureable campaign objectives that can be achieved through an interactive campaign. Overview Under Par Golf Co. is a San Diego based golf fundamental company. We pride ourselves on having personal relationships and being a small local business wanting to share the gift of golf. We are a company that has teamed up with Titleist and their new upcoming product the Titleist ProV 1. Golf is an amazing skill that leads to the world of golfing that is social, physically & emotionally challenging, Here at Under Par Co., we offer fair priced lessons for those who want to learn the fundamentals of golf as well as club and ball fittings by Titleist that provide a little insight into some products by Titleist that can help you as a golfer achieve the score you want on the golf course. This company welcomes beginning golfers that are just starting out, or golfers that already have achieved the goal of acquiring a handicap. This company has something for everyone, and with the top golf brand by our side, it can’t get any better. Communication Situation
- 3. Since this company is just starting out, there is not much knowledge of the company by any beginning or seasoned golfers. The company is trying to create an image as well as a buzz throughout the golf community, as well as non golfers who are thinking about picking up a golf club. There are many different ways that we will be able to do this. We want to have a website set up that will give the consumer the ability to learn about our brand as well as purchase lessons that will give an insight into the fundamentals of hitting a golf ball as well as insight into some of the products made by the number one brand in golf. Another way we will be able to communicate with our customers or our interested beginners is with a twitter page as well as a blog that will be linked with our website. The twitter page will allow us to encourage followers that are interested in the company as well as inform them with any new specials or information that we would like them to know. The blog will have a combination of real life testemonials from pro golfers through beginners, as well as questions and answers from the users of the site. Campaign Objectives There are going to be three major measurable objectives that our company is trying to accomplish. The first objective is going to be to create a website for customers or individuals who are interested in the game of golf. Our objective is to establish at least fifty people to join our website as well as seventy five to one hundred people to join our email fan club within the first two months of launching the company.
- 4. Our second objective after getting a consumer base will be to start marketing and selling the lessons that our company has to offer. UnderPar has teamed up with Titleist and their new product the ProV 1 to provide fair priced lessons for beginners as well as ball and club fittings for the seasoned golfers that are members of our site. We want to book at least five to ten lessons within the first month, and at least ten to twenty for the second and third month. The third objective that we are trying to accomplish would be to turn this company into a city wide camp for beginning golfers as well as golfers who have already been playing the game. The seasoned golfers will be able to sign up for the camp and be able to play in tournaments within the city that were in, to test their skills as well as their competitive edge. For the golfers who are just starting out, they will be able to get lessons from different golf pros within the cities as well as Titleist employees to learn about the game of golf as well product that will help improve your game. Conclusion This company is a work in progress, so all of these objectives are going to take time. We are just a company that wants to spread the wonderful game of golf to individuals who would like to try out the game for the first time as well as help seasoned golfers bring their game to the next level. With all of the internet capabilities we have, hopefully the company will succeed in the task at hand. It is not going to be easy, but with a little time and effort I feel it can be accomplished.