#4C15 Talk on Experience Architecture program at Michigan State University
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The document details the Experience Architecture (XA) program at MSU, which integrates digital experience strategy with humanities perspectives. It outlines the curriculum, emphasizing user research and design, and highlights the program's growth goals and the diverse backgrounds of its students. The program aims to build partnerships and enhance recruitment to accommodate increasing student interest.
#4C15 Talk on Experience Architecture program at Michigan State University
- 1. @LizaPotts Director of Experience Architecture & WIDE Research Center Associate Professor of Awesome Dept of Writing, Rhetoric, & American Cultures http://xa.cal.msu.edu/ Experience Architecture (XA) Digital Experience Strategy out of the Humanities
- 2. XA = Creativity, Strategy, and Logic Experience Architects play a strategic role in building, maintaining, and sustaining experiences of participants across digital technologies Experience Architecture is the infrastructure for living in the 21st Century Experience architecture is the strategy and practice of user experience from the perspective of the Humanities
- 3. XA’s Lead People-Focused Projects 3 Brainstorm Participate Research
- 5. Talking to Prospective Students
- 6. B.A. in Experience Architecture Experience Architecture Rhetoric Writing Visual Design Information Technology Philosophy Computer Science
- 7. Earning a BA in XA Classes focused on user research, information architecture, interaction design, usability, content strategy, design thinking Four core courses, a capstone, and an internship: Intro to Experience Architecture User Research Project Management Prototyping Additional coursework in web dev, digital rhetoric, content strategy, visual design, logic, programming, information design, visual rhetoric Study Abroad, Internship Abroad Opportunities
- 8. Future is Here: 30 XA Majors Our Numbers = Awesome Growth = New Problems Goal for 2014-15 = 10 Majors // Goal for 2015-16 = 20 Majors Our Breaking Point = 40 Majors (offer multiple sections) WITHOUT any active recruitment or advertising Question: How much do we want to grow? Will we recruit? Building Partnerships XA Collaborative XA in Residence, XA Students in Detroit, XA Students at SIGDOC Working across Centers, Colleges, Universities
- 9. Who Are Our XA Majors? 30+ students from across the university and beyond Type A’s Want to research and build NOW Advanced: Many Honors Students Diverse: 15 women, 15 men, 20% non-white Community College Transfers: 33% Origins: Engineering (Electrical, Mechanical, CompEng, 2xCompSci), 3xPW, Psych, Film, Chem, Packaging, Interdisciplinary Humanities, PreMed, English
- 10. Industry Support
- 12. Thank you! To Learn More: Our website: http://xa.cal.msu.edu/ To Continue the Conversation: Contact Liza, the Director of the XA program: lpotts@msu.edu @LizaPotts #msuXA Or our other faculty members: Bill Hart-Davidson / Stuart Blythe Ben Lauren / John Monberg Rebecca Tegtmeyer / Zach Kaiser
Editor's Notes
- #2: Who is Liza? Industry experience / XA & Internet researcher / SIGDOC Chair / WIDE Director / XA Director
- #3: Program started in 2013 (soft launch) and 2014 (hard launch) Started as an assistant professor and a lecturer in the art department (now an assistant professor) working with the associate dean and (sometimes Bill H-D) Hello, risk! Reward – changing the software and internet industries
- #4: What would happen if we architected, built, and designed from the perspective of the Humanities? Putting people first
- #5: Learning enough to be dangerous -- become a better writer, designer, developer, thinker, strategist
- #6: This is the diagram we share with parents and students Parents – your kids will have jobs Students – think about what you want to focus on, for a career
- #7: Rhetoric as a foundational concept Many departments, views, but majority of faculty, expertise, and knowledge = WRAC department
- #9: Awesome growth, awesome problems
- #10: Our students are awesome. And very, very driven. Partially because we are new, partially because we are a start-up
- #11: Major names in UX are very interested in our majors XA in Residence: Keith Instone
- #12: Jobs are plentiful As are their salaries And opportunities to lead experiences and change the industry for the good
- #13: Check out website Feel free to contact us