4p's of coco cola
- 1. The 4 P’s of Marketing By Vidyasagar
- 2. PRICE PROMOTION PLACE PRODUCT FOUR P”S OF COCA COLA
- 3. Product: Coca cola produce the products that have great taste and quality. It produces almost 3300 products Beverages are divided into diet category, 100% fruit juices, fruit drinks, water, energy drinks, tea and coffee etc. Coca cola brands in India are Fanta, Maaza, Limca, sprite, Thums up, Minute Maid, Nimbu fresh, Nested iced tea etc.
- 4. Product
- 5. Price: Due to the availability of wide range products the pricing is done according to the market and geographic segment. The price for Coca-Cola product is fluctuating; at the beginning the price wasn’t so high. Nowadays it tends to increase because of tax and people’s income.
- 6. Prices of coca cola for 200ml 10/- 10/-
- 7. Place: Coca cola is the world’s most favorite brand and is available all over the world. It sold mostly in supermarkets and local shops. Also it is easy to find their products in cafe, restaurants and gas stations
- 9. Promotion: Coca cola uses CSR as its marketing tool to gain emotional benefits in consumers mind. It has many brand ambassadors like Shahrukh khan, Hrithik Roshan, South Indian Actor Vijay and Trisha , Ghambir, Aamir khan etc and has signed contract recently with Imran khan
- 11. Thankyou By Vidyasagar By Vidyasagar