5 Best Practices for Nonprofit Websites
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This document outlines 5 best practices for nonprofit websites: 1. Make the website easy to find and trust by using a .org domain, HTTPS security, and information about affiliations and legitimacy. 2. Ensure the website is easy to use and understand through fast load times, mobile friendliness, clear navigation, and prominent calls to action. 3. Use a professional design with well-laid out content, high-quality photos and graphics, limited fonts and colors, and clear mission statements and impact reporting. 4. Share a relevant message by clearly stating the organization's mission, showing impact, and updating campaigns and calls to action. 5. Make donating easy through an optimized donation form,
![@DesignTLC4web
[Source: https://www.nonprofitcollegesonline.com/]](https://image.slidesharecdn.com/bestpracticesforanonprofitwebsite-210421164715/85/5-Best-Practices-for-Nonprofit-Websites-3-320.jpg)
![@DesignTLC4web
[Source: 2020 Global NGO Technology Report]](https://image.slidesharecdn.com/bestpracticesforanonprofitwebsite-210421164715/85/5-Best-Practices-for-Nonprofit-Websites-4-320.jpg)
![@DesignTLC4web
HTTPS & Privacy Policy
Of NGO websites worldwide have an SSL certificate
70%
Of NGO websites worldwide have a Privacy Policy
71%
[Source: 2019 Global NGO Technology Report]
1 EasyTo Find & Trust](https://image.slidesharecdn.com/bestpracticesforanonprofitwebsite-210421164715/85/5-Best-Practices-for-Nonprofit-Websites-8-320.jpg)
5 Best Practices for Nonprofit Websites
- 1. @DesignTLC4web 5 Best Practices for Nonprofit Websites @TaraClaeys Increase Engagement and Donations and Avoid Common Website Mistakes
- 2. Tara Claeys WordPress Agency Owner: Design TLC Specializing in nonprofits, independent schools, and enrichment programs Podcast Co-Host: Mindful School Marketing Mom: Brian, 24 & Erin, 22 Runner, Cyclist Productivity Geek
- 4. @DesignTLC4web [Source: 2020 Global NGO Technology Report]
- 5. @DesignTLC4web 1 Easy To Find & Trust
- 6. @DesignTLC4web .ORG 1 EasyTo Find & Trust
- 7. @DesignTLC4web Choosing a Domain Name 1 EasyTo Find & Trust
- 8. @DesignTLC4web HTTPS & Privacy Policy Of NGO websites worldwide have an SSL certificate 70% Of NGO websites worldwide have a Privacy Policy 71% [Source: 2019 Global NGO Technology Report] 1 EasyTo Find & Trust
- 9. @DesignTLC4web Testimonials & Case Studies 1 EasyTo Find & Trust
- 10. @DesignTLC4web Legitimacy - Affiliations 4 Relevant Message
- 11. @DesignTLC4web 2 Easy To Use & Understand
- 12. @DesignTLC4web User Experience ● Loads Fast ● Mobile Friendly ● Easy to Navigate ● Call To Action 2 EasyTo Use & Understand
- 13. @DesignTLC4web 2 EasyTo Use & Understand Navigation
- 14. @DesignTLC4web 2 EasyTo Use & Understand Call To Action
- 16. @DesignTLC4web 3 Professional Design F Layout
- 21. @DesignTLC4web 3 Professional Design DON’T DO THIS
- 25. @DesignTLC4web 3 Professional Design Fonts Limit number of fonts and colors Limit number of fonts and colors Limit number of fonts and colors Limit number of fonts and colors Limit number of fonts and colors
- 26. @DesignTLC4web 3 Professional Design Fonts DO THIS DON’T DO THIS
- 27. @DesignTLC4web 3 Professional Design DON’T DO THIS
- 30. @DesignTLC4web Clear Mission Statement 4 Relevant Message
- 31. @DesignTLC4web Show Impact 4 Relevant Message
- 32. @DesignTLC4web 30% Of annual giving happens in December, with about 10% off all annual donations coming in the last 3 days of the year 4 Relevant Message Updated Message for Campaigns
- 34. @DesignTLC4web Online Fundraisers vs. Websites 5 Make Donating Easy
- 35. @DesignTLC4web 3rd Party Donation Platforms ● Donor Perfect ● Network For Good ● Bloomerang ● Donately ● Facebook ● GiveLively ● PayPal ● Amazon Smile ● GoFundMe 5 Make Donating Easy
- 36. @DesignTLC4web GiveWP for WordPress FREE Base Plugin Payment Gateways Recurring Donations Fee Recovery Form Field Manager Tributes PDF Receipts And more ... 5 Make Donating Easy
- 37. @DesignTLC4web Donation Form ● Keep it Simple ● Fee Recovery ● Recurring Donations ● Designation ● Corporate Matching ● Gift in Honor of with ECard to giftee ● Offer/Link to Receipt ● Direct Credit Card on site, payment options 5 Make Donating Easy
- 38. @DesignTLC4web Other Good Stuff ● Text To Give ● Social Sharing ● Peer to Peer 5 Make Donating Easy
- 39. @DesignTLC4web 5 Make Donating Easy
- 40. @DesignTLC4web 1 Easy To Find & Trust 2 Easy To Use & Understand 3 Professional Design 4 Relevant Message 5 Make Donating Easy