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5
classic
mistakes
people
make
in their
presentations
1
 You should always
  have a surprising
   and important
 No beginning
 question asked early
in your presentation.
   No problem — no
      attention.
You should always
  have a surprising
   and important
 No beginning
 question asked early
in your presentation.
   No problem — no
      attention.
Start with the end



 2
in mind. Conclude
    with concrete
     No end of
 actionable steps or
with a summary
  things you want
people to remember.
Start with the end
in mind. Conclude
    with concrete
     No end of
 actionable steps or
with a summary
  things you want
people to remember.
By adding weaker



 3
 arguments you are
diluting much
    Too the overall
effectiveness of your
   boring stuff
   presentation. If
 something doesn’t
 inin your structure
     the middle
fit
 — just leave it out.
By adding weaker
 arguments you are
diluting much
     Too the overall
effectiveness of your
   boring stuff
   presentation. If
 something doesn’t
 in in themiddle
      the structure
 fit
 — just leave it out.
Thou shalt not



 4
overload thy slides.
 Too much
      Period. of
  everything
Thou shalt not
overload thy slides.
 Too much
      Period. of
  everything
5
Unless you want the
audience to hate you
  TheIt’s not even
           overall
 learn some design
 skills.
    a competitive
      ugliness
advantage anymore,
    it’s just plain
        hygiene.
Unless you want the
audience to hate you
  TheIt’s not even
           overall
— learn some design
 skills.
    a competitive
      ugliness
advantage anymore,
    it’s just plain
        hygiene.
5
1. Have your goal — what do you want
the audience to do — on the last* slide.

2. Have the problem on the first slide.

3. Question the necessity of every slide.

4. Question the necessity of every
element on every slide.

5. Make it all pretty.
                          * Slide numbers are approximate — as well as
                          everything else. These are principles, not rules.
dare to (be) present



                   Ok, that was me

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5 classic mistakes

  • 2. 1 You should always have a surprising and important No beginning question asked early in your presentation. No problem — no attention.
  • 3. You should always have a surprising and important No beginning question asked early in your presentation. No problem — no attention.
  • 4. Start with the end 2 in mind. Conclude with concrete No end of actionable steps or with a summary things you want people to remember.
  • 5. Start with the end in mind. Conclude with concrete No end of actionable steps or with a summary things you want people to remember.
  • 6. By adding weaker 3 arguments you are diluting much Too the overall effectiveness of your boring stuff presentation. If something doesn’t inin your structure the middle fit — just leave it out.
  • 7. By adding weaker arguments you are diluting much Too the overall effectiveness of your boring stuff presentation. If something doesn’t in in themiddle the structure fit — just leave it out.
  • 8. Thou shalt not 4 overload thy slides. Too much Period. of everything
  • 9. Thou shalt not overload thy slides. Too much Period. of everything
  • 10. 5 Unless you want the audience to hate you TheIt’s not even overall learn some design skills. a competitive ugliness advantage anymore, it’s just plain hygiene.
  • 11. Unless you want the audience to hate you TheIt’s not even overall — learn some design skills. a competitive ugliness advantage anymore, it’s just plain hygiene.
  • 12. 5 1. Have your goal — what do you want the audience to do — on the last* slide. 2. Have the problem on the first slide. 3. Question the necessity of every slide. 4. Question the necessity of every element on every slide. 5. Make it all pretty. * Slide numbers are approximate — as well as everything else. These are principles, not rules.
  • 13. dare to (be) present Ok, that was me