5 mistakes fmcg companies make when developing artwork (and how to resolve them) part ii
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The document discusses best practices for artwork management in FMCG companies, emphasizing the role of software solutions in automating artwork processes and avoiding common mistakes. Key benefits of an artwork management system include improved collaboration, faster time to market, and error-free proofs, which can prevent costly product recalls. Additionally, it outlines challenges in coordination, structure, color management, and proofreading that companies must address when implementing such software.
5 mistakes fmcg companies make when developing artwork (and how to resolve them) part ii
- 1. 5 mistakes FMCG companies make when developing Artwork (and how to resolve them) -Part II https://Greenbox.discus.solutions websales@discus.solutions +91 7043 099 404
- 2. In this part, we will look at Artwork Management best practices, and how some correctly placed technology aids in artwork automation. And, of course, review how to find solutions to the 5 expensive mistakes we discussed in Part 1.
- 3. Artwork best practices can be easily achieved by implementing a software- based artwork management solution. An artwork automation solution mitigates the impact of critical and tedious artwork procedural tasks. With a good artwork management system, you can ensure that all the regulatory guidelines and processes such as designing layouts, form filing and approvals are automated right from design to print. Artwork Management System
- 4. ● Artwork is a simplified collaboration platform for managing artworks in the most effective manner, reducing turnaround time and minimizing the possibility of mistakes. ● Artwork detects minute differences that human eyes can surpass resulting in error-free proofreading. ● Clients use artwork to bring order to the chaos of preparing new artworks & modifying existing artworks across stakeholders group and also involving vendors & printers onto a central communication platform.
- 5. An artwork management solution offers the following benefits. ● faster time to market ● release approved, error-free, and proofread artwork ● avoid product recall ● avoid wastage due to non-availability of artwork Presentation and packaging are the first touchpoints for the consumer, and often the most important part of a product.
- 6. What to look for when choosing an Artwork Management software solution Challenge #1 - Coordination across departments Challenge #2 - Bringing structure to unstructured Artwork processes Challenge #3 - a Central Repository for all Artworks Challenge #4 - Managing colors Challenge #5 - Proofreading
- 7. As a first step, preparation of the content required for Artwork - be it for New Product Development (NPD), Existing Product Development (EPD) or temporary artwork for campaigns - is a crucial part of the artwork preparation process. The right Artwork tool will get all your teams on the same page with regards to the content & deadlines. It is important to look for some key collaboration features within the software you choose. Challenge #1 - Coordination across departments
- 8. The artwork automation tool you choose should give you, at a minimum, the following features. ● Configurable workflows ● Deadline tracking ● A single, reliable view of each Artwork under preparation for each team member ● Reminders & notifications ● Chat, comments & other collaboration tools
- 9. Moving to a Workflow-based system brings accountability & structure to the Artwork development process. Chances are that you already have a defined, paper-based fill-pushing workflow that is being used at your company. This is a great start because a good workflow solution will allow you to directly map your existing business processes, giving you the best of both worlds - you can follow your own best practice process as well as use a software solution. Challenge #2 - Bringing structure to unstructured Artwork processes
- 10. Moving to a workflow-based solution, you should be able to do the following. ● Track KPIs - you should be able to define times for each step of your workflow, and track adherence to timelines. Any deviations can be easily identified to introduce improvements as required. ● Automate escalations in case of delays - Sometimes, the concerned person is on leave - or unavailable. What happens to your process? ● Electronic & mobile approvals. ● Audit trails.
- 11. Challenge #3 - a Central Repository for all Artworks ● Secure storage - where only authorized access is allowed ● Single view of the truth - meaning, only the final, approved versions of Artwork are visible to the participants. Only creators & custodians of the repository may control access to previous or deactivated versions of Artwork ● Collaboration - your DMS must allow sharing of this information with internal stakeholders as well as with your Vendors. ● Backups & restore - a cloud-based DMS will provide inherent backup & restore features. If you choose an on-premise or self-hosted solution, the DMS needs to allow for regular, scheduled backups that can be restored onto your infrastructure with minimal effort.
- 12. The challenge with colors lie in how computers can ‘read’ colors & ‘render’ colors. Computers rely on scanners to read in the specific colors, and the internal representation is a mix of R,G,B - Red, Green & Blue colors. And, for each scanner vendor or even iteration of the hardware, the sensors that detect color will differ. In the physical world, the colors are developed by mixing CMYK (Cyan, Magenta, Yellow, Black) colors. In some cases, there can be a mix of even more color shades. This causes much confusion & frustration with regards to getting colors accurately represented between what a graphic designer creates & what a printer can print on physical packaging. Challenge #4 - Managing colors
- 13. The automated software solution that you choose may or may not be able to auto-translate RGB into Pantone shades. That is fine - because the translation from the physical colors to digital colors will always have a degree of variance. It is imprudent to rely only on the software solution to bring any variances to your notice. Color must be verified manually by matching the Pantone shade to the physical samples provided by your print vendor. Having said that, it is very important to finalize the exact Pantone shade using Pantone Shade Cards for each color on your Artwork. And, this must be done outside of the software solution. This Pantone code should then be entered as a reference onto the Artwork design itself, so your print vendor can ensure the outcomes match the actual expectations.
- 14. Challenge #5 - Proofreading Proofreading deserves a blog post by itself - with the sheer number of variables, potential for error & methods that are part of this process. Each person proofreading Artwork deals with the following (listed in no particular order). ● Reading small font sizes ● Incorrect spellings that are difficult to identify ● Missing words, sentences or symbols ● Missing or incorrectly placed tittles ● Good Artwork Management Software today come with built
- 15. ● Reading small font sizes - Large fonts are, of course, easier to read than the tiny fonts that are found on leaflets, regulatory messaging and other information that is not related to marketing. Reading through a leaflet of hundreds of words to ensure there is no mistake - technical, grammatical or spelling wise - is a daunting task. ● Incorrect spellings that are difficult to identify - in many fonts, a capital ‘I’ can be easily confused with the letter ‘l’. This can change the meanings of words or cause inaccurate information to be published. The human brain requires only the first & last letter to be in the right place - letters within the word may be inter-changed or incorrect, but a human will be able to read the sentence - sometimes without even catching the incorrect spelling.
- 16. ● Missing words, sentences or symbols - In some cases, especially in the case of Pharmaceutical products, a missing hyphen can potentially cause bodily harm. What if a dosage of 2-4 tablets a day is printed without the hyphen? It would read ‘a dosage of 2 4 tablets a day’ - which can easily be confused for 24 tablets. ● Missing or incorrectly placed tittles - that is, the small dot on top of an i or j, that can go amiss. Or, inversely, a printing mistake could add a spot that could look like a tittle. A small mistake, but can cause your packaging to be rejected at source, or cause product recalls.
- 17. ● Good Artwork Management Software today come with built - in smart proofreading tools. In fact, this is a key component of choosing your Artwork Management solution. A section below focuses on which features to look for in your proofreading solution.
- 18. Checklist for Artwork Management Software When choosing a solution that is right for you, you must prepare a checklist of features required for your team, according to priority. With software, one size does not always fit all. 1. A lightweight, versatile solution 2. Approval workflow features 3. Annotate & Proofreading Features 4. Compliance to Standards
- 19. Benefits ● Mobile & web-based approval & process information ● Collaboration of all stakeholders on a single platform ● Live tracking of all artwork processes ● Elimination of human errors ● Access to the latest, approved artworks ● Automated reminders & escalations
- 20. Reference Links 1. https://blog.discus.solutions/articles/5-mistakes-fmcg-companies-make- when-developing-artwork-and-how-to-resolve-them-part-ii 2. https://discus.solutions/artwork-management 3. https://www.youtube.com/watch?v=3giam8grqIE&feature=emb_logo 4. https://blog.discus.solutions/articles/5-mistakes-fmcg-companies-make- when-developing-artwork--part-i
- 21. THANK YOU https://kriya.discus.solutions websales@discus.solutions +91 7043 099 404Contact Sales :