5 Simple Steps To Becoming A Content Curation Rockstar
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The document outlines five essential steps to become effective in content curation, emphasizing the importance of identifying, finding, organizing, sharing, and creating content. It highlights the benefits of content curation, including improved SEO performance and increased lead generation, while also stressing the relevance of curation in a world overflowing with content. Additionally, it addresses best practices for sharing content responsibly and establishing thought leadership by including diverse perspectives.
5 Simple Steps To Becoming A Content Curation Rockstar
- 1. 5 Simple Steps To Becoming A Content Cura6on Rockstar #ContentCuration Sponsored by Presented by
- 2. Welcome Webinar A;endees Type ques6on here
- 3. Follow this webinar on Twi;er #ContentCura6on
- 4. About Demand Gen Report • Launched in 2007 to track best prac:ces in lead genera:on • Newsle?er has grown to more than 26,000 readers • We also offer a menu of research and best prac:ces reports • New audio/video podcasts at DemandGenReport.com @DG_Report http://linkd.in/DG_Specialists
- 5. Panelists Pawan Deshpande Andrew Gaffney CEO Editor Curata Demand Gen Report
- 6. 5 Simple Steps to Becoming a Content Curation Rockstar Pawan Deshpande Curata, Inc. www.curata.com #ContentCura6on @GetCurata #ContentCura:on @GetCurata
- 7. WHAT: Curation is everywhere #ContentCura:on @GetCurata
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- 13. Why curation is relevant now? Consumers have too much content #ContentCura:on @GetCurata
- 14. But marketers have too little. #ContentCura:on @GetCurata
- 15. POLL: What are your content marke:ng challenges?
- 16. What are your content marketing challenges? ©2012 Curata, Inc. Annual Content Curation Adoption Survey #ContentCura:on @GetCurata
- 17. “A Content Curator is someone who con6nually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” - Rohit Bhargava, Ogilvy #ContentCura:on @GetCurata
- 18. Great content works The more content you produce, the more likely you are to acquire a customer through content. #ContentCura:on @GetCurata
- 19. The Content Curation Process #ContentCura:on @GetCurata
- 20. WHY CURATE #ContentCura:on @GetCurata
- 21. Curation in Museums You can create value simply by cura:ng. #ContentCura:on @GetCurata
- 22. ©2012 Curata, Inc. Annual Content Curation Adoption Survey #ContentCura:on @GetCurata
- 23. Curation Benefits • Revive dropping or stagnant site traffic • Improve SEO performance • Increase the quantity & quality of leads • Reduce lead acquisition costs • Enhance thought leadership positioning • Lower content creation costs #ContentCura:on @GetCurata
- 24. “The combination of curated and original content appears to appeal to readers, which I believe is the reason we increased traffic on the site 100% during the past year.” – Tim Moran, Editor In Chief, CMO.com, Adobe Systems #ContentCura:on @GetCurata
- 25. SEO takes time… “We are very pleased to be listed organically on the first page of ‘end • Updated content user experience’ with our site. That frequency was a key goal that has been sustained since earlier this year (so • Inbound links about 6 months after implementation). This was and • Long tail keywords remains a key metric for us and proves the value.” • Categorization – Donna Parent, VP Marketing, Aternity #ContentCura:on @GetCurata
- 26. “If I look at all of our company’s curated content for this quarter I had 470 views. To put it in perspective we launched an e-book recently and had 484 downloads and it was considered a wild success. If you were to pay for a program like this, with a media company managing the program for you, it would cost somewhere between $15 and $20k.” - Chuck Eberl, EVP Marketing, Connance #ContentCura:on @GetCurata
- 27. “We doubled our traffic this quarter over last.” “We have e-‐newsle?er open rates of 20-‐25% & more than doubled newsle?er subscrip:ons in only 4 months!” “I’ve tried to do this before, and the cost would have been astronomical – • even just the interface would be $5,000 -‐ $10,000 • it would probably require a full-‐:me staff member working on it • we spend maybe 20 minutes to an hour a week working on it.” #ContentCura:on @GetCurata
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- 36. POLL: Is content cura:on currently part of your content marke:ng strategy?
- 37. HOW TO CURATE #ContentCura:on @GetCurata
- 38. Steps to successful curation: 1. Iden:fy 2. Find 3. Organize 4. Share 5. Create #ContentCura:on @GetCurata
- 39. Identify #ContentCura:on @GetCurata
- 40. Find Sources – RSS Feeds – News Sites – Blogs Schedule a regular and consistent – Trade Pubs 6me every day to – Twi?er review content. – Journals #ContentCura:on @GetCurata
- 41. Organize § Categorize – Use categories & tags in § Tag blog sojware § Group – Make your CTA point to § Index another piece of content § Archive § Recommend – Create digests & roll-‐up summaries Think like a librarian when organizing content. #ContentCura:on @GetCurata
- 42. Share § Website / Microsite § Blog § Mobile devices § Email Newsle?er Share content § Embeddable Widgets everywhere your § Feeds audience is. § Social Media #ContentCura:on @GetCurata
- 43. Create – add value § Annotate § Analyze § Recap or summary § Ask ques:ons, polls § Comment #ContentCura:on @GetCurata
- 44. Content Curation & Fair Use • Share only a por:on of the original content • Always a?ribute sources • Drive visitors to the original publica:on • Follow the Google “Rule of Thumb” Create, curate, but never pirate content. #ContentCura:on @GetCurata
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- 46. Think beyond your own brand § Include compe:tor content § Include content that may not agree with your posi:on § Need this to become a trusted and reliable authority You may need to curate compe6tor content to become a thought leader. #ContentCura:on @GetCurata
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- 51. www.curata.com/resources #ContentCura:on @GetCurata
- 52. Q&A // Submit Your Ques6ons Type ques6on here
- 53. Q&A // Panelists Pawan Deshpande Andrew Gaffney CEO Editor Curata Demand Gen Report
- 54. Thank You For A;ending This Webinar You can download this presentation at: http://dg-r.co/content-curation