5 Steps to Promote Your Brand on LinkedIn
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The 5-step document outlines how to successfully market a brand on LinkedIn. It includes: 1) Setting up a company page to tell your brand's story, showcase offerings, and reach mobile audiences. 2) Developing unique, sourced, and linked content that is informative for members. 3) Structuring status updates to post daily with links to engage followers. 4) Leveraging current followers and communities to amplify messaging. 5) Analyzing follower growth and status update performance for insights to refine strategies.
5 Steps to Promote Your Brand on LinkedIn
- 1. 5 Steps to Successfully Market Your Brand on LinkedIn November 2012 ©2012 LinkedIn Corporation. All Rights Reserved.
- 2. Alicia Tyree Social Media Consultant LinkedIn ©2012 LinkedIn Corporation. All Rights Reserved.
- 3. Five steps to success 1. Set up your company page 2. Source content 3. Post Company Status Updates 4. Amplify your message 5. Analyze and refine ©2012 LinkedIn Corporation. All Rights Reserved. TYREE 2012 3
- 4. Step 1: Set up your LinkedIn Company Page Crafting a compelling company presence ©2012 LinkedIn Corporation. All Rights Reserved. TYREE 2012 4
- 5. Your Company Page is your brand’s central hub on LinkedIn ©2012 LinkedIn Corporation. All Rights Reserved.
- 6. Tell your story Company Overview Products and Status updates and Page Services tab mobile Express Your Brand Showcase Your Reach Your Offerings Audience Use an eye-catching image that represents Spotlight your Status updates can your brand products, services, be shared and and specialties featured Provide a great narrative Upload relevant Company Pages content appear on our mobile SEO friendly pages and iPad apps allow for keyword Collect product optimization endorsements ©2012 LinkedIn Corporation. All Rights Reserved. TYREE 2012 6
- 7. Step 2: Source content Developing and sourcing engaging content ©2012 LinkedIn Corporation. All Rights Reserved. TYREE 2012 7
- 8. The three types of content Unique Linked Sourced Content created by Content you link to Content you’ve someone at your from outside commissioned or company sources co-created Examples: Examples: News on Examples: Customer Informative blog industry trends that testimonials, articles posts, stories from you curate from written by successful your newsletter, industry blogs and partners, links to videos from your LinkedIn Today, Group discussions on YouTube channel industry whitepapers, other forums infographics ©2012 LinkedIn Corporation. All Rights Reserved. TYREE 2012 8
- 9. What LinkedIn members want Want to receive Want a sneak 68% relevant news or articles from 43% peek at new products and companies services ©2012 LinkedIn Corporation. All Rights Reserved.
- 10. More content tips Keep your content informative and insights-focused Updates should be friendly, not sales-y If you post company news, keep it member-centric Link to webinars, white papers, newsletter and event sign-ups LinkedIn users want 1. Improve themselves professionally to see brands that 2. Help them to make business decisions help them… 3. Give advice/recommendations ©2012 LinkedIn Corporation. All Rights Reserved.
- 11. Step 3: Post Company Status Updates Scheduling and structuring your updates ©2012 LinkedIn Corporation. All Rights Reserved. TYREE 2012 11
- 12. Structuring your Status Updates Keep it brief Post every day, at least once Time of day matters; think coffee & couch Link to great content 45% Higher Engagement Status updates with links promote more Follower engagement ©2012 LinkedIn Corporation. All Rights Reserved.
- 13. Tailor your content with Targeted Status Updates Include your biggest brand advocates: your employees! Don’t target ultra-granular segments Location, location, location Target your ideal customer profile 70% More likely Employees are 70% more likely to engage with your posts ©2012 LinkedIn Corporation. All Rights Reserved.
- 14. Step 4: Amplify your message Leveraging your existing communities ©2012 LinkedIn Corporation. All Rights Reserved. TYREE 2012 14
- 15. Your current follower presence on LinkedIn Your Current Followers Your Opportunity Use LinkedIn’s Company Reach your current Page and Follower Followers with reporting to understand relevant messaging what audience you reach on LinkedIn For every one of your ideal Followers… Followers take part in the conversation and amplify There are many more like your message them! TYREE 2012 15
- 16. Your message is amplified when Followers endorse it Erica Robertson TYREE 2012 16
- 17. Step 5: Analyze and refine Understanding your successes ©2012 LinkedIn Corporation. All Rights Reserved. TYREE 2012 17
- 18. Utilize Follower and Status reporting Monitor your Follower Hone in on performance of growth during key initiatives specific Status Updates for insights into your audience ©2012 LinkedIn Corporation. All Rights Reserved.
- 19. ©2012 LinkedIn Corporation. All Rights Reserved. TYREE 2012 19