5 steps to more sales on Amazon - part 3
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The document discusses writing high-converting product bullets and descriptions on Amazon listings. It provides tips for crafting bullets that capture attention, provide necessary purchasing information, and close the sale. Suggestions include addressing the target audience's needs, detailing the product's benefits, and answering common questions. The description should include complete information while avoiding prohibited content and adhering to character limits. Overall, the goal is to turn visitors into buyers by providing a compelling case for purchasing the product over competitors.
5 steps to more sales on Amazon - part 3
- 2. 5 Steps to More Sales On Amazon - Part 3: Write High Converting Bullets & Description 2/6 @2017 - AMZ Europe - This course was prepared for education purposes. Decisions made upon the information are at your own risk. In the last section, we looked at product titles and pricing - two of the key variables that customers see before they click on your listing. But, what happens when they click on your listing? Potential buyers are on your page now, just where we want them :) Itβs time to turn visitors into buyers. Get this right, and itβs more money in your pocket. Your title and price will still be visible, but theyβll be presented with new and more detailed information to decide if they want to buy your product. Thatβs what weβll focus on today. Letβs look at an example of an Amazon customer who is interested in buying a laptop bag. As you scroll down, the new information is highlighted in red. 1 2
- 3. 5 Steps to More Sales On Amazon - Part 3: Write High Converting Bullets & Description 3/6 @2017 - AMZ Europe - This course was prepared for education purposes. Decisions made upon the information are at your own risk.
- 4. 5 Steps to More Sales On Amazon - Part 3: Write High Converting Bullets & Description 4/6 @2017 - AMZ Europe - This course was prepared for education purposes. Decisions made upon the information are at your own risk. I highlighted and numbered three areas: 1. A full array of product images; 2. Bullet points / key features; and 3. Product description Images (#1) will be covered in part 4. Today, weβre focusing on bullet points (#2) and product description (#3). Did you notice something what is in between the bullet points and description sections above? Scroll back up and check if you didnβt. So, did you see it? There are many other products (including those of your competitors) being promoted by Amazon! Hereβs the truth - Amazon really doesnβt care if a customer buys your product or your competitors. They get commission and fees either way, so they increase the overall chance of a sale by promoting other products on your page. The bottom line - your bullet points and description must be well written to avoid visitors going elsewhere. Hereβs what you need to do: 1. Capture their attention - make it relevant to your target audience and their needs and problems; 2. Provide the information they need to make a purchasing decision; and 3. Most importantly, close the deal! Now, Iβll provide you with our best tips on how to do this. Weβll keep it direct and actionable - you can use these tips as a checklist when writing copy for your Amazon listings. 3
- 5. 5 Steps to More Sales On Amazon - Part 3: Write High Converting Bullets & Description 5/6 @2017 - AMZ Europe - This course was prepared for education purposes. Decisions made upon the information are at your own risk. β’ Identify your target audience and make sure that your sales copy speaks to them β’ Address why a customer should buy your product instead of the competition β’ Be clear about what you are offering, including extras e.g. an ebook or carry bag β’ Detail what the product can do for your customers, but donβt exaggerate or mislead β’ Provide dimensions and technical specifications β’ Outline the materials / ingredients used β’ Offer care instructions (if applicable) β’ State your warranty and return policy (if applicable) β’ Answer common questions asked by potential customers β’ Be mindful of content that Amazon prohibits β’ Get feedback on your sales copy from colleagues, family & friends β’ Proofread β text must flow well & be error-free (or it can undermine the credibility of your offering) β’ Check the maximum number of characters allowed per bullet point for your listing in Seller Central* β’ Use all 5 bullet points β’ Highlight the top features and / or benefits of your offering β’ Include important keywords, where possible β’ Check Amazonβs tips on writing bullets for your category β’ Check the maximum number. of characters allowed for your description in Seller Central* β’ Using html improves appearance - itβs technically forbidden, but is widely used by sellers. Use at your own risk! β’ Include important keywords, where possible - donβt just add keywords for the sake of it. We want the sales copy to flow fell and encourage customers to buy your product If you go over the amount permitted, your listing may be suppressed by Amazon.
- 6. 5 Steps to More Sales On Amazon - Part 3: Write High Converting Bullets & Description 6/6 @2017 - AMZ Europe - This course was prepared for education purposes. Decisions made upon the information are at your own risk. What does this mean? In simple terms, this is when Amazon decreases your ranking / limits the visibility of your listing. The result is a reduction in traffic and sales. How to check if your listing is being suppressed: β’ Login to seller central β’ Under the βInventoryβ menu, click, βManage Inventoryβ: β’ If you have suppressed listings, you will see βSuppressedβ in the top navigation pane To unsuppress your listing, youβll usually need to provide some additional information or make an adjustment to your listing e.g. reduce the number of characters. Ok, so thatβs how to write great bullets and product descriptions that convert more of your visitors into buyers! Want to hire an expert to help with this? We can help :) Our Listing Optimization Service for Amazon US & UK includes: β’ Copywriting from scratch - product title, bullets and description; AND β’ Comprehensive keyword research - youβll get search terms and PPC terms. The process is simple: 1. Order here - https://www.amzeurope.com/order/amazon-listing-service 2. Weβll then send a short form with a few questions to learn about your product(s) 3. 5-7 working days later, you'll receive your new sales asset(s)!