50 Stats You Need to Know About Content Marketing

50 STATS YOU
NEED TO KNOW
ABOUT CONTENT
MARKETING
sales@newscred.com
www.Newscred.com
212.989.4100
Sales@newscred.com
NewsCred.com

As a marketer, you know content is
critical to creating successful
campaigns and building your business.
Here are 50 of the most important
content marketing statistics that will
help you prove the value of content
and keep you accountable.

3
This deck covers the following themes:
1 // Content marketing is taking over the marketing industry
2 // Blogging creates more traffic and more leads
3 // Content fuels our social web
4 // Content increases engagement and brand loyalty
5 // Visual content captures consumers
6 // Content marketing generates leads
7 // Investing in content marketing is critical to building
your business

The Claim:
Content marketing is taking
over the marketing industry

5
1.
27,000,000 pieces of content
are shared each day.
*AOL & Nielsen (2012)

6
2.
9 in 10 organizations
market with content.
()
*Content Marketing Institute (2012)

3.
78% of CMOs think custom
content is the future of
marketing.
*Hanley Wood (2013)

4.
54% of brands don’t have an
on-site, dedicated content
director.
()
*Econsultancy (2012)

5.
79% of marketers report their
organizations are shifting to
branded content.
*Forrester (2013)

6.
72% of marketers think
branded content is more
effective than advertising in a
magazine, 69% say it is
superior to direct mail and PR.
*Custom Content Council (2011)

7.
86% of B2C marketers use
content marketing and 91% of
B2B marketers use content
marketing.
*eMarketer (2013)
11

8.
64% of B2B content
marketers say their biggest
challenge is producing
enough content.

The Claim:
Blogging creates more traffic
and more leads
The Claim:
Blogging creates more traffic
and more leads
6/17/13
13

9.
Each month, 329 million people
read blogs.
*Blogging.org (2012)

10.
Blogs give sites 434% more
indexed pages and 97% more
indexed links.
*Content+ (2013)

11.
37% of marketers say blogs are
the most valuable content type
for marketing.
*Content+ (2013)

12.
Companies that blog 15+ times
per month get 5 times more
traffic than companies that don’t
blog.
*Hubspot (2012)

13.
Companies with an active blog
report 97% more leads.
*Content+ (2013)

The Claim:
Content fuels our social web

14.
Content from reputable
sources is most shared.
*UCLA (2012)

15.
90% of users listen to
recommendations shared from
friends.
*Voltier Digital (2012)

16.
73% of all industry-specific
Twitter posts include content
sharing.

17.
99% of people who share via
social networks are sharing via
multiple platforms.

18.
Clicks from shared content
are 5 times more likely
to result in a purchase.
*Voltier Digital (2012)

19.
87% of B2B marketers use social
media to distribute content.

20.
34% of marketers have
generated leads on Twitter.
*Huffington Post (2013)

21.
80% of users prefer to connect
with brands on Facebook.
*Huffington Post (2013)

22.
People spend more than 50%
of their time online with
content and an additional 30%
of their time on social
channels where content can
be shared.

The Claim:
Quality content increases
engagement and brand loyalty

23.
Interesting content is a top 3
reason that people follow
brands on social media.
*Content+ (2013)

24.
70% of consumers prefer getting
to know a company via articles
over ads.
*Content+ (2013)

25.
Sources providing full- text
content are 2.3 times as likely
to have users return for a
second visit.
*Pulse (2012)

26.
90% of consumers find custom
content useful and 78% believe
that organizations providing
custom content are interested in
building good relationships with
them.
*The Content Council (2011)

27.
68% of consumers spend time
reading content from a brand
they are interested in.
*Content Marketing Association (2013)

28.
60% of consumers feel more
positive about a company after
reading custom content on its
site.
*Content+ (2013)

29.
58% of consumers trust editorial
content.

30.
People want to be in control of
the content they receive:
86% of people skip TV commercials.
44% of direct mail is never opened.
91% of email users have unsubscribed from a
company email they previously opted into.

The Claim:
Visual Blogging content creates captures
more traffic
consumers
and more leads
6/17/13
38

31.
90% of the information that
comes to the brain is visual.
*Zabisco (2011)

32.
Articles with images get 94%
more views than those without.
*Content+ (2013)

33.
40% of people will respond
better to visual information
than plain text.
*Zabisco (2011)

34.
46.1% of people say a website’s
design is the number one
criterion for discerning the
credibility of the company.)
*Stanford Persuasive Technology Lab (2012)

35.
Posts with videos attract 3 times
more inbound links than plain
text posts.
*SEOmoz (2012)

36.
Just one month after the
introduction of Facebook
timeline for brands, photos and
videos saw a 65% increase in
engagement.
*Simply measured (2012)

37.
In a Custom Content Council
study, 62% of respondents
reported using video in their
content marketing.

38.
75% of smartphone
users watch videos on their
phones, 26% of whom use video
at least once a day.
*Ooyala/ Ipsos (2012)

The Claim:
Content marketing generates
leads
5.
30 Overused Buzzwords
in Digital Marketing

39.
Content creation ranked as the
single most effective SEO tactic
by 53%.
*Marketing Sherpa (2013)

40.
57.4% of B2B businesses say
SEO has the biggest impact on
lead generation goals.
*MDG advertising (2013)

41.
Conversion rates are 105%
higher for consumers who
interact with ratings and product
reviews.
*Prestige Marketing (2012)

42.
Consumers who received email
marketing spend 83% more
when shopping.
*iContact (2012)

43.
Organic search leads have a
14.6% close rate, while outbound
marketing leads have a 1.7%
close rate. )
*HubSpot (2012)

The Claim:
Investing in content marketing
is critical to building your
business
4.
The Social Part of Social Media:
A Love Story

44.
Marketers spend nearly 1/3 of
their budgets on content
marketing.

45.
54% of marketers say they will
increase their content
marketing spending in the
next 12 months.

46.
Content marketing costs 62%
less than traditional marketing.
*Demand metric (2013)

47.
Per dollar spent, content
marketing generates
approximately 3 times as many
leads as traditional marketing.
*Demand metric (2013)

48.
$118.4 billion will be spent on
content marketing, video, and
social media in 2013.
*eMarketer (2013)

49.
55% of B2C marketers plan to
increase their investment in
branded content.

50.
Social media advertising
spending will increase to $8.3
billion by 2015.
*BIA/Kelsey (2011)

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212.989.4100

50 Stats You Need to Know About Content Marketing

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