50 Compelling Statistics on Global eCommerce
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The document presents 50 statistics on global ecommerce, highlighting key insights such as 80% of internet users purchasing online, B2C ecommerce sales reaching $1.7 trillion in 2015, and Asia-Pacific as the fastest-growing region with a 44% growth rate. Major markets include China, the USA, and the UK, with China projected to exceed $1 trillion in sales by 2018. Additional insights cover mobile commerce trends, cart abandonment rates, and the impacts of customer experience on sales.
50 Compelling Statistics on Global eCommerce
- 1. 50 Compelling Statistics on Global eCommerce Curated by PromptCloud, a Data-as-a-Service provider
- 3. 1Penetration of eCommerce 80% of the worldwide internet users have purchased products online via desktop, mobile, tablet or other devices.
- 4. B2C eCommerce sales value 28 Worldwide b2c eCommerce sales reached $1.7 trillion in 2015. This is equal to the GDP of Brazil. 2
- 5. Top 5 biggest markets by global eCommerce Sales China $562.66 BLN USA $349.06 BLN UK $93.89 BLN Japan $79.33 BLN Germany $74.46 BLN 12 3 4 5 3
- 6. Fastest-growing region 294 With an eCommerce turn over of $770 billion, Asia- Pacific is by far the world’s largest region, registering an impressive 44% year-on-year growth.
- 7. Country that will drive growth 31 The number of digital buyers in India is expected to reach 41 million by the end of 2016, representing 27% 5 of total number of internet users in the country.
- 8. Mobile commerce 37 Paypal and Ipsos research expect mobile revenue to reach $291 billion 6 in 2016.
- 9. Top eCommerce players by net sales 17 $107 billion $12.3 billion $8.6 billion 7
- 11. China’s eCommerce sales 30 It has been predicted that China will exceed $1 trillion in eCommerce sales by 2018. 8
- 12. Market share in China 4 80% 9 In 2013, Alibaba had an eCommerce market share of in China.
- 13. Alibaba’s revenue in China 5 In March 31st 2016, the Chinese eCommerce Corporation recorded Alibaba’s revenue of $13.08 million. 10
- 14. Alibaba’s customer base Alibaba has 300 million customers per year, which is equal to the entire US population. 11
- 15. Alipay vs. Paypal Alipay, a third-party online payment platform established in China by Alibaba is worth $60 billion, where as Paypal is worth $49 billion. 12
- 17. UK’s eCommerce market 8 In 2010, the United Kingdom had the biggest market in the world with £121 billion when measured by the amount sent per capita. 13
- 18. UK’s global footprint 9 50% of shoppers worldwide seek British goods, especially the USA (21% cross-border purchases) and China (15%). 14
- 19. UK’s mobile commerce 10 Paypal has reported that 59% of online transactions in the UK are made via mobile device. 15
- 20. UK’s eCommerce sales value 11 Online sales value in the UK reached an estimated £52.25 billion in 2015, with the average shopper spending £ 1174 billion. 16
- 22. E-commerce growth in the U.S. 12 The number of digital shoppers in the USA has been constantly growing – from 172 million in 2010 to 205 million in 2015. 17
- 23. E-commerce adoption in the U.S. 14 Close to 73%of the internet users in the U.S. representing more than 60%of the entire population, had purchased online. 18
- 24. Mobile commerce in the U.S. 15 10% of Americans have purchased, at least once via mobile device. 19
- 25. E-commerce growth projection in the U.S. 16 The amount of online sales are expected to rise to $523 billion by 2020, mainly due to mobile devices. This is equivalent to combined GDP of Romania, Czech Republic and Slovakia. 20
- 26. B2B eCommerce Sales in the U.S. 46 Forrester forecasts that US B2B eCommerce will grow from $780 billion in 2015 to $1.3 trillion in 2020. 21
- 27. Fastest-growing category in U.S. commerce 27 According to a research done by Accenture, if given an option, 75% of consumers would like to make entire car-buying process online. 22
- 28. Most successful e-tailer in the USA 13 Amazonis the most successful eCommerce player in the United States. 23
- 30. Amazon’s profitability 18 Although Amazon was launched in 1995, the first yearly profit wasn’t until 2003. 24
- 31. Amazon’s sales value per minute 19 In 2014 when Amazon’s site went down for 49 minutesthe company missed sales of nearly $5.7 million. 25
- 32. Amazon’s website traffic 20 Amazon’s website receives 94 million visitors per month which is little less than the population of Philippines. 26
- 33. Amazon’s “Prime Day” sales 21 On Amazon’s peak day called “Prime Day”, 320 productsget sold per second. 27
- 34. Amazon’s brand value 22 Amazon’s brand value is worth $ 45.73 billion. 28
- 35. Cart Abandonment
- 36. Global cart abandonment rates 32 Percentage of customers who left behind their orders instead of purchasing. 68% 69% 70% 71% 72% 73% 74% 75% 76% 77% North America Latin America Europe APAC Africa/Mid. East 74% 75.3% 70.9% 76.3% 76.1% 29
- 37. Top reasons for cart abandonment in the U.S. 33 Extras cost high (shipping, taxes) 61% Account creation required 35% Complicated checkout process 27% 30
- 38. Recoverable sales 34 In the USA and Europe, $260 billion worth of lost orders can be recovered by optimizing check out flow and design. 31
- 39. Abandonment rates by industry 35 Retail 74.6% Travel 80.1% Fashion 68.8% 32
- 41. 2Why do people shop online? 33
- 42. What triggers sales 23 8out of 10consumers will shop online if offered free shipping. 34
- 43. Top cross-shopping category 24 Apparel is the most popular cross-shopping category with 72%of women looking for apparel. 35
- 44. Time to compare 25 38% of consumers spend 30+ minutes comparing products before finally purchasing the product. 36
- 45. Social media in the buying process 38 Top social media people use as part of online shopping experience. Facebook 52% YouTube 25% Twitter 14% 37
- 46. Best-selling products 26 The best-selling products in eCommerce sites worldwide are usually books, software and music. 38
- 47. Increasing repeat purchase 50 Offering points as rewards can increase repeat shopper annual visits by up to 20%. 39
- 48. Digital coupons 47 According to Juniper Research mobile coupon usage will surpass 1 billion users by the year 2019. 40
- 49. Customer retention 48 It is 7xmore expensive to get a new customer than to retain an existing one. 41
- 50. Impact of customer experience 49 86%of customers will pay up to 25% more to get a better customer experience. 42
- 51. Affiliate Marketing 39 According to marketing firm Custora, affiliate marketing now drives 16% of eCommerce orders in the U.S. 43
- 52. Consumer behavior with respect to devices 40 90%of consumers move between devices to accomplish a goal, whether that’s on smartphones, PCs or tablets. 44
- 53. Discounts can win back customers 25 54%of shoppers will purchase products left in shopping carts, if those products are offered at a lower price. 45
- 54. Mobile web 41 71%of the global mobile web users expect websites to load as quickly, or faster on their mobile phone compared to the computers they use at home. 46
- 55. Load time and sales 42 According to Amazon, every 100msincrease in load time decreases sales by 1%. 47
- 56. Tablet vs. PC 43 52% of tablet users now say that they prefer to shop using their tablet rather than their PC. 48
- 57. Tablet vs. smartphone 44 Tablet visitors are nearly three times more likely to purchase than smartphone visitors. 49
- 58. Email and mobile 45 36%of emails from retailers are opened exclusively on mobile. 50
- 59. Sources • https://en.wikipedia.org/wiki/E-commerce • adage.com/article/btob/tablet-users-high-performance-expectations/285877 • www.internetworldstats.com/emarketing.htm • https://www.thinkwithgoogle.com/articles/shift-to-constant-connectivity.html • http://www.cmo.com/features/articles/2012/1/18/adobe-digital-marketing-study-finds-tablets-rule-for-shopping.html • https://blog.kissmetrics.com/5-ecommerce-stats • www.nua.ie/surveys/ecommerce-statistics • https://hostingfacts.com/internet-facts-stats-2016 • www.pfsweb.com/blog/2016-uk-ecommerce-market • blog.pricegong.com/2012/03/10-facts-about-online-shopping.htm • https://globenewswire.com/news-release/2011/07/19/451522/226802/en/New-Study-Reveals-the-Mobile-Web-Disappoints-Global- Consumers.html • https://www.statista.com/statistics/225614/net-revenue-of-alibaba • www.marketwatch.com/investing/stock/amzn/financials • https://researchci.com • https://econsultancy.com/blog/66235-12-illuminating-ecommerce-stats-from-january-march-2015 • http://blog.gigaspaces.com/amazon-found-every-100ms-of-latency-cost-them-1-in-sales/
- 60. Extract price, reviews, images, categories and other specifications from eCommerce websites. ECOMMERCE WEEK 10% Off* October 24th to 28th
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