1) The document discusses the importance of ethical behavior and developing an ethical corporate culture in businesses and projects. It argues that codes of ethics are not needed and that ethics comes down to making choices in grey areas. 2) It presents three principles for ethical behavior: behaving ethically, appearing to behave ethically, and encouraging ethical behavior in others. Developing trust and honest communication can help address many ethical issues. 3) The document proposes three "tests" to determine if a behavior is ethical: the "red face test" of how it would feel if publicized, the "sleepless nights test" of one's own view, and the "protect your ass gone wrong test" of knowing a behavior is