6
      triggers to
 IMPROVE YOUR
BUSINESS MODEL


 www.boardofinnovation.com
Wat kan jelearn frominnovatieve principes
 What to leren van evolutions in the
      uit newmedia landscape?
        new media & technology?
6 triggers to improve your business model
Always on
 +
  Customization
+
  Prosumer



         Triggers that will change your business
Main kan je leren van to keep a variety of
Wat question: How innovatieve principes
       uit new media &happy?
            consumers technology?
- old way -
Solution of the past:
Wat kan je leren van innovatieve principes
   Makenew media & technology?
      uit huge design investments
- new way -
Apple, the big
                                 Designer?




iPod touch   iPhone 2G      iPhone 3G         iPhone 3GS




                         But, is there less variation?
- 1.5 year -
        Apps
           85.000
        Downloads
           2.000.000.000




 Wat kan je leren van fancy new colours
  = More than some innovatieve principes
True valuenew mediabuttechnology? level
       uit creation, & at software
Some learnings




  Which principles can I use in
   my own business model?
old way




    Company                Product




                Money
              20% profit             Consumer



Focus on a profit margin of your product
new way




                     Prosumer            Product




                                Money
                                                   Consumer




Sells your product as a tool to facilitate transactions
new way




      Commission     Prosumer            Product
         30%




                                Money
Company                                            Consumer




Sells your product as a tool to facilitate transactions
future way




     Commission
        30%
                  Prosumer           Product




Company                      Money
                                               Consumer



              A recursive business model:
   Sell your client a tool to make a tool of his own
          to facilitate even more transactions
future way


                                                               Prosumer



                                                   Money
     Commission
        30%
                  Prosumer           Product
                                                           Product




Company                      Money
                                               Consumer



              A recursive business model:
   Sell your client a tool to make a tool of his own
          to facilitate even more transactions
future way


                                                                  Prosumer
                                     Commission


                                                      Money
     Commission
        30%
                  Prosumer             Product
                                                              Product




Company                      Money
                                                  Consumer



              A recursive business model:
   Sell your client a tool to make a tool of his own
          to facilitate even more transactions
More than Sm
The Financial Times - FT.com - July 26 2009
                                                             art Phones




                                     Orderkan je leren van via your dashboard?
                                      Wat car assistance innovatieve principes
                                       Direct wine selling in technology? ...
                                            uit new media & restaurants?
6 triggers to improve your business model
Crowds
  +
      Real-time
+
Co
 nsumer Power



                  More triggers!
Wat kan je lerengoodinnovatieve principes
           In the van old days:
1 salesman newbuyer at one given moment
        uit , 1 media & technology?
t1          t2        t3
Time



       Company    Company    Company




        Sale 1    Sale 2      Sale 3




       Client A   Client B   Client C
t1          t2        t3
Time



       Company    Company    Company




        Sale 1    Sale 2      Sale 3




       Client A   Client B   Client C
t1          t2        t3
Time



       Company    Company    Company




        Sale 1    Sale 2      Sale 3




       Client A   Client B   Client C
+
you
  r new custome
                r




            Wat kan You mayvan innovatieve principes
                     je leren have noticed,
               things have changed recently...
                  uit new media & technology?
Ebay.com
Ebay.com

                       t1
Time



                    Company




         Sale 1     Sale 2     Sale 3




       Client A     Client B   Client C
iBood.com
iBood.com

                       t1
Time



                    Company




                     Sale 1




       Client A     Client B   Client C
iBidCondo.com
iBidCondo.com

                                t1
Time



                             Company




                             Sale 1




       Client A   Client B   Client C   Client D   Client E
Swoopo.com
Swoopo.com

                                   t1
Time



                                Company




                                Sale 1




       Client A   Client B      Client C   Client D   Client E
Wat kan je lerenavan1300 profit on the
 How to make $ innovatieve principes
    sale of a laptop worth $ 1300?
      uit new media & technology?
t1
Time                         Swoopo.com



                                Company




                                Sale 1




       Client A   Client B      Client C   Client D   Client E
t1
Time                             Swoopo.com
                                                                 sold
                                                                $35.86
       cost: $ 1300


                                    Company




                                    Sale 1




          Client A    Client B      Client C   Client D   Client E
t1
Time                               Swoopo.com
                                                                   sold
                                                                  $35.86
       cost: $ 1300
  revenue: $ 2600
                                      Company




                                      Sale 1




          Client A      Client B      Client C   Client D   Client E

          Crowd: $2151
          (151585 Bids x $0.6)
t1
Time                               Swoopo.com
                                                                           sold
                                                                          $35.86
       cost: $ 1300
  revenue: $ 2600
                                       Company




                                       Sale 1




          Client A      Client B       Client C      Client D       Client E

          Crowd: $2151                 Final buyer: $505.66
          (151585 Bids x $0.6)
                                   +   $35.86 (final bid) +$469.80 (750 bids)
t1
Time                               Swoopo.com
                                                                           sold
                                                                          $35.86
       cost: $ 1300
  revenue: $ 2600
  profit: $ 1300                        Company




                                       Sale 1




          Client A      Client B       Client C      Client D       Client E

          Crowd: $2151                 Final buyer: $505.66
          (151585 Bids x $0.6)
                                   +   $35.86 (final bid) +$469.80 (750 bids)
SevenSnap




The future: Crowd auctions on speed!
     uit new media & technology?
Always on
 +
   Customization
+
  Prosumer
 +
      Crowds
   +
       Real-time
 +
 Consumer Power
credits:
www.flickr.com/photos
       /heiwa4126/413707283/
       /arturopuente/3580389015/
       /mithril/2764675971/
       lamazone/3353480742/
       /ryan_orr/3626251257/
       /simonov/351717261/
       edyson/13434169/
       /bbcworldservice/2850651917/
       /johnjoh/3080519417/
       jonkeegan/89190899/

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6 triggers to improve your business model

  • 1. 6 triggers to IMPROVE YOUR BUSINESS MODEL www.boardofinnovation.com
  • 2. Wat kan jelearn frominnovatieve principes What to leren van evolutions in the uit newmedia landscape? new media & technology?
  • 4. Always on + Customization + Prosumer Triggers that will change your business
  • 5. Main kan je leren van to keep a variety of Wat question: How innovatieve principes uit new media &happy? consumers technology?
  • 7. Solution of the past: Wat kan je leren van innovatieve principes Makenew media & technology? uit huge design investments
  • 9. Apple, the big Designer? iPod touch iPhone 2G iPhone 3G iPhone 3GS But, is there less variation?
  • 10. - 1.5 year - Apps 85.000 Downloads 2.000.000.000 Wat kan je leren van fancy new colours = More than some innovatieve principes True valuenew mediabuttechnology? level uit creation, & at software
  • 11. Some learnings Which principles can I use in my own business model?
  • 12. old way Company Product Money 20% profit Consumer Focus on a profit margin of your product
  • 13. new way Prosumer Product Money Consumer Sells your product as a tool to facilitate transactions
  • 14. new way Commission Prosumer Product 30% Money Company Consumer Sells your product as a tool to facilitate transactions
  • 15. future way Commission 30% Prosumer Product Company Money Consumer A recursive business model: Sell your client a tool to make a tool of his own to facilitate even more transactions
  • 16. future way Prosumer Money Commission 30% Prosumer Product Product Company Money Consumer A recursive business model: Sell your client a tool to make a tool of his own to facilitate even more transactions
  • 17. future way Prosumer Commission Money Commission 30% Prosumer Product Product Company Money Consumer A recursive business model: Sell your client a tool to make a tool of his own to facilitate even more transactions
  • 18. More than Sm The Financial Times - FT.com - July 26 2009 art Phones Orderkan je leren van via your dashboard? Wat car assistance innovatieve principes Direct wine selling in technology? ... uit new media & restaurants?
  • 20. Crowds + Real-time + Co nsumer Power More triggers!
  • 21. Wat kan je lerengoodinnovatieve principes In the van old days: 1 salesman newbuyer at one given moment uit , 1 media & technology?
  • 22. t1 t2 t3 Time Company Company Company Sale 1 Sale 2 Sale 3 Client A Client B Client C
  • 23. t1 t2 t3 Time Company Company Company Sale 1 Sale 2 Sale 3 Client A Client B Client C
  • 24. t1 t2 t3 Time Company Company Company Sale 1 Sale 2 Sale 3 Client A Client B Client C
  • 25. + you r new custome r Wat kan You mayvan innovatieve principes je leren have noticed, things have changed recently... uit new media & technology?
  • 27. Ebay.com t1 Time Company Sale 1 Sale 2 Sale 3 Client A Client B Client C
  • 29. iBood.com t1 Time Company Sale 1 Client A Client B Client C
  • 31. iBidCondo.com t1 Time Company Sale 1 Client A Client B Client C Client D Client E
  • 33. Swoopo.com t1 Time Company Sale 1 Client A Client B Client C Client D Client E
  • 34. Wat kan je lerenavan1300 profit on the How to make $ innovatieve principes sale of a laptop worth $ 1300? uit new media & technology?
  • 35. t1 Time Swoopo.com Company Sale 1 Client A Client B Client C Client D Client E
  • 36. t1 Time Swoopo.com sold $35.86 cost: $ 1300 Company Sale 1 Client A Client B Client C Client D Client E
  • 37. t1 Time Swoopo.com sold $35.86 cost: $ 1300 revenue: $ 2600 Company Sale 1 Client A Client B Client C Client D Client E Crowd: $2151 (151585 Bids x $0.6)
  • 38. t1 Time Swoopo.com sold $35.86 cost: $ 1300 revenue: $ 2600 Company Sale 1 Client A Client B Client C Client D Client E Crowd: $2151 Final buyer: $505.66 (151585 Bids x $0.6) + $35.86 (final bid) +$469.80 (750 bids)
  • 39. t1 Time Swoopo.com sold $35.86 cost: $ 1300 revenue: $ 2600 profit: $ 1300 Company Sale 1 Client A Client B Client C Client D Client E Crowd: $2151 Final buyer: $505.66 (151585 Bids x $0.6) + $35.86 (final bid) +$469.80 (750 bids)
  • 40. SevenSnap The future: Crowd auctions on speed! uit new media & technology?
  • 41. Always on + Customization + Prosumer + Crowds + Real-time + Consumer Power
  • 42. credits: www.flickr.com/photos /heiwa4126/413707283/ /arturopuente/3580389015/ /mithril/2764675971/ lamazone/3353480742/ /ryan_orr/3626251257/ /simonov/351717261/ edyson/13434169/ /bbcworldservice/2850651917/ /johnjoh/3080519417/ jonkeegan/89190899/