7 14th aug simc i ooh
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The document discusses the advantages and disadvantages of out-of-home (OOH) advertising, including that it can reach a wide audience, select specific locations, and create brand awareness, but that creative content cannot be changed quickly and has to convey information in under 5 seconds to passing viewers. It also provides tips for effective billboard designs, such as using few words, big visuals, bold colors, and communicating a single message.
7 14th aug simc i ooh
- 1. SIMC Sem I. By Sonali Brahma 14.08.10 OOH
- 2. OOH la la Why go for OOH? Flexible: Location, timing, structure, dimension of the concept, even 3 D High impact, great as a recall medium Exclusive: Can select specific location Economical: per impression Ideal for creating brand awareness and image reinforcement Combines selling with entertainment Quickly conveys a concept, so OOH looks good in your portfolio Monday, October 3, 2011
- 3. OOOOH No!!!!!! Why OOH may not be good On for months, cannot change creatives quickly Can’t provide detail Have to tell whole story in less than 5 seconds Limited to urban areas where billboards are up Monday, October 3, 2011
- 4. Posters and billboards Billboard types: Standard static boards Extensions Motion boards Illuminated boards 3 D boards Monday, October 3, 2011
- 5. Transit advertising – When you are on the move Inside and outside bus cards Outside bus murals Bus shelters and benches Kiosks Train, bus and subway stations Airports Mobile billboards Transit shelters Monday, October 3, 2011
- 6. Tips for great billboard creatives Be telegraphic – nine words or less Think big – people watch it from 500 feet away Go for strong visuals Keep it simple – Pass on just one message Take advantage of location Use short words Use bold colours not pastels Use few elements Monday, October 3, 2011
- 7. Exercise 1 – OOH ideas Mentos five creative ideas for OOH Sugarfree: Five creative ideas - steps to fitness Shaadi.com: Five You can have only one billboard idea Monday, October 3, 2011
- 8. Monday, October 3, 2011 Happy writing!