This document contains 7 evaluation questions about a media product. The questions address how the product uses or challenges conventions of real media, how it represents social groups, what type of institution would distribute it, who the audience is, and how the audience is attracted and addressed. Specifically, the product is a magazine aimed at indie and hip hop fans ages 16-19 that represents their interests in music, style and upcoming events through the cover image, content, and affordable price. An organization like Intermedia Partners that publishes similar magazines could potentially distribute this product.