7 Rules for Writing Blog Posts That Get Read and Shared
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This document outlines 7 rules for writing blog posts that get read and shared. The rules are to 1) focus on the reader by understanding their demographics and psychographics, 2) speak in an authentic voice such as a sage, sherpa, or struggler, 3) create a powerful headline using techniques like numbered sequences or provocative questions, 4) include a relevant photo to illustrate the post, 5) lead with a personal story that is vulnerable and distills a principle, 6) write scannable copy using formatting like subheads and bullets, and 7) make posts easy to share by adding social sharing plugins. Following these 7 rules can help bloggers improve engagement for their posts.
7 Rules for Writing Blog Posts That Get Read and Shared
- 1. 7 RULES FOR writing blog posts MICHAEL HYATT ThatgetRead andShared
- 6. 7 RULES
- 7. 1Focus on the reader.
- 8. WII-FM
- 12. DEMOGRAPHIC DATA Gender | Age | Education | Marital Status | Children | Occupation | Income | Location
- 13. Psychographic DATA Habits | Frustrations | Aspirations
- 15. ☐ Create an Audience Survey and ask your current readers or clients to participate. ☐ Collect responses for a week or two and then summarize your insights in a blog post. Action Items
- 16. 2Speak in your authentic voice.
- 18. BS METER
- 19. T H E S A G E
- 20. T H E S H E R P A
- 21. THE struggler
- 22. ☐ Decide which of these roles is most authentic to who you are and begin writing more intentionally with this voice. Action Items
- 23. 3Create a powerful headline.
- 41. ☐ Buy and read Ray Edwards’ book, Writing Riches. ☐ Buy and read David Garfinkel’s book, Advertising Headlines That Make Your Rich. ☐ Write at least three headlines for every new blog post. Action Items
- 42. 4Include a relevant photo.
- 50. Cliché
- 54. ☐ Start including a compelling photo with every post. Action Items
- 55. 5Lead with a personal story
- 61. Bevulnerable.
- 63. Oftenthethingyouaretryingtohideis thethingthatwouldgiveyouthebiggest breakthrough—ifyouwouldshareit.
- 66. ☐ Start keeping a journal. Action Items
- 73. ☐ When you finish writing your post, go back and add subheads, bullets, and/or numbers. ☐ Break up compound sentences and long paragraphs. Action Items
- 74. 7Make your posts easy to share.
- 82. AddThis.com
- 83. ShareThis.com
- 84. ☐ Install a social sharing plugin. Action Item
- 85. Summary 1. Focusonthereader. 2. Speakinyourauthenticvoice. 3. Createapowerfulheadline. 4. Includearelevantphoto. 5. Leadwithapersonalstory. 6. Writescannablecopy. 7. Makeyourpostseasytoshare.
- 89. 7 RULES FOR writing blog posts MICHAEL HYATT ThatgetRead andShared