7 Tips for Writing Visual Content
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The document provides 7 tips for making content more visual: 1) Create a concept map to determine keywords and focus; 2) Turn off your inner editor on the first draft to be more creative; 3) Think about how content can be repurposed visually for different formats; 4) Use visual headlines to compel readers; 5) Pay attention to effective visual writing in other media; 6) Keep the focus on people rather than robots/SEO; 7) Use grammatical variations to create vivid, visual posts while avoiding keyword stuffing. The overall goal is for marketers to experience returns through more visual content that engages readers.
7 Tips for Writing Visual Content
- 2. Consumers like visuals, but do you know who likes them more? • Marketers. – Content marketers that make their content more visual are experiencing incredible returns in readers, leads, and conversions. • So how can you make your content more visual?
- 3. #1–CreateaConceptMap • Determine the keywords, ideas, and focus for your content. This central theme will make it easier to craft an accompanying image.
- 4. #2–ForgetYourInnerEditor • Instead of trying to write a masterpiece, turn off your inner editor just let the words flow on your first draft. You’ll find that: – Creativity isn’t hampered – Your writing is naturally more visual – It’s easier to follow the concept map
- 5. #3–ThinkGraphically • As you write, keep in mind that your content can be repurposed for different platforms and mediums. This will give you visual ideas as to how to organize your content, which can be repurposed for: – Infographics – Videos – Short form content – And more!
- 6. #4–FocusontheHeadline • By creating a more visual headline such as “7 Reasons Why______________,” you will compel web users to click on your content and read it.
- 7. #5–Payattention • We’re surrounded by messages from mass and social media all day long. Pay attention and internally analyze what makes that writing effective. Use these lessons in your future content. We’re surrounded by messages from mass and social media all day long. Pay attention and internally analyze what makes that writing effective. Use these lessons in your future content.
- 8. #6–FocusonPeople • It’s tempting to focus on writing for robots instead of people. After all, we want to optimize our content for SEO and high rankings. But by keeping the content focused on people, it will naturally be more vivid and fluid.
- 9. #7–UseGrammaticalVariations • By using grammatical variations such as synonyms and analogies, you can avoid keyword stuffing (which is awful for SEO) and create a more visual post in the process!
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