7 Email Marketing Trends: 2. Transactional Email
Download as PPSX, PDF1 like635 views
Triggered and transactional emails that are sent in response to user actions and online behaviors get significantly higher engagement rates than regular newsletters according to several reports and surveys. Personalized messages sent after relevant on-site searches, purchases, or other transactions have open rates that are 200% higher and click-through rates that are 50% higher. Behaviorally targeted trigger email campaigns also see 30% higher open rates, click-through rates, and conversion rates compared to regular broadcast emails. Additionally, transactional emails that facilitate, complete or confirm commercial transactions are among the most effective types of emails in terms of engagement.
![Your web presence has
never been so busy
"[eCommerce] is no longer about your website, but about social networks."
Source: The Effect of Social Networks and the Mobile Web on Website Traffic
- WebTrends/Adregate Markets Report, 2011](https://image.slidesharecdn.com/slideshare02-triggers-111207144029-phpapp01/85/7-Email-Marketing-Trends-2-Transactional-Email-2-320.jpg)
7 Email Marketing Trends: 2. Transactional Email
- 1. Your users take action "Trigger emails sent after relevant on-site searches got 200% higher open rates and 50% higher CTR than standard newsletters.“ - Email Marketing Reports
- 2. Your web presence has never been so busy "[eCommerce] is no longer about your website, but about social networks." Source: The Effect of Social Networks and the Mobile Web on Website Traffic - WebTrends/Adregate Markets Report, 2011
- 5. You need machines “60% of marketers plan to increase their email marketing budget in 2012." Source: 2012 Marketing Trends - StrongMail Survey
- 6. The machines take your content
- 7. And make it work for everybody "Triggered-messaging enables additional touch points between you, your prospects, and your customers.“ Source: “7 Email Marketing Trends You Cannot Ignore” - Marianne Cellucci, Net Atlantic, 2011
- 8. Their own special message "69% of marketers report delivering highly relevant content is a top objective for their organizations." Source: 2012 Email Marketing Benchmark Report - MarketingSherpa
- 9. Sent when it matters most
- 10. After the transaction "'Thank you„ is perhaps the most effective word marketers can put in a subject line." Source: Subject Lines Matter: 4 Rules of Thumb that Work Inbox Marketer
- 12. And people respond “Behaviorally-targeted trigger email campaigns get 30% higher open and clickthrough rates and three times the conversion rates of broadcast email.” Source: “The ROI of Email Relevance: Improving Campaign Results through Targeting” - JupiterResearch
- 13. You can reach out more often
- 14. Relationships are stronger "48% of marketers cite increasing subscriber engagement as a top 2012 email marketing initiative." Source: 2012 Marketing Trends - StrongMail Survey
- 15. When there's communication
- 16. Customers want to hear from you "Trigger emails sent after relevant on-site searches got 200% higher open rates and 50% higher CTR than standard newsletters.“ - Email Marketing Reports
- 17. Transactional messages are the key “A Transactional Email facilitates, completes or confirms a commercial transaction that a recipient agreed to enter into with the sender.” - CAN-Spam Definition of Transactional Email
- 18. Use it for customer service
- 19. Use it for product updates
- 20. Use it for event announcements
- 21. Use it to say Thanks! "Highly relevant, desired and expected messages offer the highest open and click-through rates of any type of email." Source: Put the Action in Transactional Email - StrongMail White Paper
- 22. It's immediate
- 23. It's effective "Event-triggered messaging is a powerful engagement method that allows you to create, automate, and measure one-to-one email communications with your audience.“ Source: “7 Email Marketing Trends You Cannot Ignore” - Marianne Cellucci, Net Atlantic, 2011
- 24. It's informative
- 25. It's valued “The average online retailer could generate $500,000 annually by improving the delivery and cross-selling abilities of transactional email.” Source: “The ROI of Email Relevance: Improving Campaign Results through Targeting” - JupiterResearch
- 27. Thank You! Net Atlantic, Inc. 978-219-1900 To learn more, www.netatlantic.com check us out at: