7 UP: The UNcola
- 2. -TheUncola(1967-1990s)-It's 7 Up, it's Uncola (1975)-UNdoit with 7 Up (1977–78)-Put some Un in your life (diet). (early 1990s) -When you want the taste of UN, there's only one (early 1990s) -Are you an Un? (Late 1990s-Early 2000s)
- 3. 1967: The Uncola-Separated itself from Coke-Be “different”-Targets a young audience-Modern interpretation relating to digital: What makes you UN?
- 5. -Pandora takeover (majorly trafficked site by target audience)-Shaking can grabs attention-Colors and design resembling the original campaign artwork take over the space without being overly invasive-Leads to microsite: what makes you UN?
- 6. 1. shaking can2. colors emerge
- 7. 1. type emerges2. colors/type fully emerge, button appears
- 9. -Create your very own Uncola cup (variation on a pimp cup)-View gallery of other Uncola cup creations-Upload your own pic to the gallery for a chance to win via the microsite, twitter, or facebook (winners chosen from each). Winners cups would be made and sent to them free of charge.
- 10. microsite