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Chapter 8

Integrating the supply
chain
Content

  Integration in the supply chain


      Efficient consumer response


   Collaborative planning, forecasting and replenishment


       Managing supply chain relationships


  A framework for managing the supply chain
Integration in the supply
chain
   Key issue

           How can we integrate
       1   internally, externally and
           electronically?
Integration in the supply
    chain
•   What is Supply Chain Integration
    • the degree to which the firm can strategically
      collaborate with their supply chain partners
      and collaboratively manage the intra- and
      inter-organization processes to achieve the
      effective and efficient flows of
       •   Product and services
       •   Information
       •   Money
       •   Decisions

    • With the objective of providing the maximum value to
      the customer at low cost and high speed
Integration in the supply
chain
   Measures of integration
    –   Access to planning system
    –   Sharing production plans
    –   Joint EDI access / networks
    –   Knowledge of inventory mix / levels
    –   Packaging customization
    –   Delivery frequencies
    –   Common logistical equipment / containers
    –   Common use of third-party logistics
Integration in the supply
        chain
   Internal integration: function to function

      Purchasing             Production              Distribution

                           High productivity of     Keep warehousing
         Low price
                           machine and labor        operation smooth


     Unreliable delivery                            Post-manufacturing
                            High batch size
      and low quality                             operation being resisted


                             Poor available       Additional complexity of
                              distribution         customizing products
Integration in the supply
    chain
Inter-company collaboration: a manual approach
                                  Strategic
                                Collaboration
                                    Decision Flow
                               Products & Services Flow
     Enterprise                                               Enterprise
                             Information & Knowledge Flow
         A                                                                    B
                                    Financial Flow




                                                              END CUSTOMERS
             RAW MATERIALS




                                 Products & Services Flow

                               Information & Knowledge Flow

                                     Financial Flow

                                    Decision Flow
Integration in the supply
chain
   Electronic collaboration
      Transactional
The electronic execution of
        transaction
   Information sharing         Electronic
 The electronic sharing or    collaboration
 exchange of information
  Collaboration planning
  Strategic, tactical and
  operational exchange
Integration in the supply
     chain


   Information
flow in apparel
  supply chain
Content

  Integration in the supply chain


      Efficient consumer response


   Collaborative planning, forecasting and replenishment


       Managing supply chain relationships


  A framework for managing the supply chain
Efficient consumer
response
   Key issue

          How can collaboration be
      1   extended across the supply chain
          to focus on meeting consumer
          demand?
Efficient consumer
       response
           Category management
 Category    Establish           Optimize       Optimize         Optimize
management infrastructure      introductions   assortments      promotions


   Product      Integrated     Synchronized      Continuous      Automated
replenishment    suppliers      production     replenishment   store ordering

                          Reliable                       Cross-
                         operations                      docking


  Enabling                                      Item coding
                   EDI                EFT      and database        ABC
technologies                                   maintenance
Continuous replenishment
Continuous replenishment
Efficient consumer
response
   Enabling technologies
    – Scanning data
    – Data warehousing
    – Data mining
   The data include
    – Demand / consumption / sales information
    – Cash flow
    – Stocks of finished goods / work in progress
    – Delivery and output status
Efficient consumer
    response
             Category        Continuous       Enabling
            management     replenishment    technologies
          Account        Jointinventory Effective
          management      management      information
          Demand         Cross-dock     sharing
          management      operations       Automated

Required Multifunctional Continuous      order
capability selling teams  replenishment    generation
          Price                           Bar-coding
                  list    Effective

          restructuring   logistics and    and the use of
          Effective      product flows    other scanning
                    and
          customized      Quick           technology
Content

  Integration in the supply chain


      Efficient consumer response


   Collaborative planning, forecasting and replenishment


       Managing supply chain relationships


  A framework for managing the supply chain
Collaborative planning,
forecasting and
replenishment
   Key issue

          How can collaboration be
      1   extended to strategic as to well as
          operational levels?
Collaborative planning,
      forecasting and
      replenishment
          CPFR Model
               CPFR Model
             1.    Develop front-end agreement
  Planning
             2.    Create joint business plans
             3.    Create individual sales forecasts
             4.    Identify exceptions to sales forecasts
 Forecasting 5.    Resolve / collaborate on exception
                   items
              6.   Create order forecast
              7.   Identify exceptions to order forecast
replenishment 8.   Resolve / collaborate on exception
                   items
8 integrating the supply chain
Wal-mart ’s CPFR                                   Seller
Process
    FRONT END AGREEMENT
                                             Collaborative
        JOINT BUSINESS PLAN                       Planning

        CREATE SALES FORECAST
                                           Collaborative
            IDENTIFY Link buyer and Seller
             Goal : EXCEPTIONS              Forecasting
                      Electronically
                RESOLVE EXCEPTIONS


                                            Collaborative
              CREATE ORDER FORECAST
                                           Replenishment
                 IDENTIFY EXCEPTIONS

                     RESOLVE EXCEPTIONS



Buyer                             GENERATE ORDER
Wal-Mart’s CPFR
Program
   CPFR has “blurred the lines between supplier
    and customer”
   Suppliers buy into their program because they
    have to to work with Wal-Mart, but more
    importantly, because Wal-Mart’s Systems
    provide increased profits for Wal-Mart and their
    suppliers
   Wal-Mart “teaches” their suppliers how to
    minimize shipping, inventory and other costs by
    showing them their own model.
Content

  Integration in the supply chain


      Efficient consumer response


   Collaborative planning, forecasting and replenishment


       Managing supply chain relationships


  A framework for managing the supply chain
Managing supply chain relationships

    Key issue

           How can broader-based
      1    relationships be formed between
           trading partners in the supply chain?
Managing supply chain
relationships
         Creating closer relationships
  Arm’s length transaction                           Partnership


  R&D                  Marketing          R&D      Marketing
 Logistics             Operations        Logistics Operations
 Information           Information      Information Information
   system                system           system      system
     supplier      customer          supplier             customer

             Bow tie                            Diamond
Managing supply chain
relationships
   Factors in forming supply chain
    relationships
    –   The order winner
    –   The method making sourcing decisions
    –   The nature of electronic collaboration
    –   The attitude to capacity planning
    –   Call-off requirements
    –   Price negotiations
    –   Managing product quality
    –   Managing research and development
    –   The level of pressure
Content

  Integration in the supply chain


      Efficient consumer response


   Collaborative planning, forecasting and replenishment


       Managing supply chain relationships


  A framework for managing the supply chain
A framework for managing
the supply chain
   Key issue


         What are the management
     1   implications of integrating the
         supply chain?
A framework for managing
   the supply chain
                                6
                       Develop measurement
                         system for supply
                        chain performance

                   4                         5
            Pilot new supply        Organize for supply
            chain solutions         chain performance
                                                          3
       1                       2
                                                 Develop effective
Develop a supply       Gather supply chain
                                                 partnerships and
 chain strategy            information
                                                     alliances
A framework for managing
    the supply chain
   Develop a supply chain strategy
    – Customer service requirements
    – Plant and distribution center network design
    – Inventory management
    – Outsourcing and third-party logistics
      relationships
    – Business processes
    – Organizational design and training
      requirements
    – Performance metrics and goals
A framework for managing
    the supply chain
   Pilot new supply chain solutions
    – Successful supply chain improvement including
        Involvement of key stakeholders, suppliers,
         customers and employees
        Selection of scope and environment, focusing on
         avoiding risk
        Identification of the key questions that the pilot must
         answer
A framework for managing
    the supply chain
   Develop measurement systems for
    supply chain performance
    – On time in full, outbound
    – On time in full, inbound
    – Internal defect rates
    – New product introduction rate
    – Cost reduction
    – Stock turns
    – Order to delivery lead time
    – Fiscal flexibility

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8 integrating the supply chain

  • 2. Content Integration in the supply chain Efficient consumer response Collaborative planning, forecasting and replenishment Managing supply chain relationships A framework for managing the supply chain
  • 3. Integration in the supply chain  Key issue How can we integrate 1 internally, externally and electronically?
  • 4. Integration in the supply chain • What is Supply Chain Integration • the degree to which the firm can strategically collaborate with their supply chain partners and collaboratively manage the intra- and inter-organization processes to achieve the effective and efficient flows of • Product and services • Information • Money • Decisions • With the objective of providing the maximum value to the customer at low cost and high speed
  • 5. Integration in the supply chain  Measures of integration – Access to planning system – Sharing production plans – Joint EDI access / networks – Knowledge of inventory mix / levels – Packaging customization – Delivery frequencies – Common logistical equipment / containers – Common use of third-party logistics
  • 6. Integration in the supply chain  Internal integration: function to function Purchasing Production Distribution High productivity of Keep warehousing Low price machine and labor operation smooth Unreliable delivery Post-manufacturing High batch size and low quality operation being resisted Poor available Additional complexity of distribution customizing products
  • 7. Integration in the supply chain Inter-company collaboration: a manual approach Strategic Collaboration Decision Flow Products & Services Flow Enterprise Enterprise Information & Knowledge Flow A B Financial Flow END CUSTOMERS RAW MATERIALS Products & Services Flow Information & Knowledge Flow Financial Flow Decision Flow
  • 8. Integration in the supply chain  Electronic collaboration Transactional The electronic execution of transaction Information sharing Electronic The electronic sharing or collaboration exchange of information Collaboration planning Strategic, tactical and operational exchange
  • 9. Integration in the supply chain Information flow in apparel supply chain
  • 10. Content Integration in the supply chain Efficient consumer response Collaborative planning, forecasting and replenishment Managing supply chain relationships A framework for managing the supply chain
  • 11. Efficient consumer response  Key issue How can collaboration be 1 extended across the supply chain to focus on meeting consumer demand?
  • 12. Efficient consumer response  Category management Category Establish Optimize Optimize Optimize management infrastructure introductions assortments promotions Product Integrated Synchronized Continuous Automated replenishment suppliers production replenishment store ordering Reliable Cross- operations docking Enabling Item coding EDI EFT and database ABC technologies maintenance
  • 14. Efficient consumer response  Enabling technologies – Scanning data – Data warehousing – Data mining  The data include – Demand / consumption / sales information – Cash flow – Stocks of finished goods / work in progress – Delivery and output status
  • 15. Efficient consumer response Category Continuous Enabling management replenishment technologies Account Jointinventory Effective management management information Demand Cross-dock sharing management operations Automated Required Multifunctional Continuous order capability selling teams replenishment generation Price Bar-coding list Effective restructuring logistics and and the use of Effective product flows other scanning and customized Quick technology
  • 16. Content Integration in the supply chain Efficient consumer response Collaborative planning, forecasting and replenishment Managing supply chain relationships A framework for managing the supply chain
  • 17. Collaborative planning, forecasting and replenishment  Key issue How can collaboration be 1 extended to strategic as to well as operational levels?
  • 18. Collaborative planning, forecasting and replenishment  CPFR Model CPFR Model 1. Develop front-end agreement Planning 2. Create joint business plans 3. Create individual sales forecasts 4. Identify exceptions to sales forecasts Forecasting 5. Resolve / collaborate on exception items 6. Create order forecast 7. Identify exceptions to order forecast replenishment 8. Resolve / collaborate on exception items
  • 20. Wal-mart ’s CPFR Seller Process FRONT END AGREEMENT Collaborative JOINT BUSINESS PLAN Planning CREATE SALES FORECAST Collaborative IDENTIFY Link buyer and Seller Goal : EXCEPTIONS Forecasting Electronically RESOLVE EXCEPTIONS Collaborative CREATE ORDER FORECAST Replenishment IDENTIFY EXCEPTIONS RESOLVE EXCEPTIONS Buyer GENERATE ORDER
  • 21. Wal-Mart’s CPFR Program  CPFR has “blurred the lines between supplier and customer”  Suppliers buy into their program because they have to to work with Wal-Mart, but more importantly, because Wal-Mart’s Systems provide increased profits for Wal-Mart and their suppliers  Wal-Mart “teaches” their suppliers how to minimize shipping, inventory and other costs by showing them their own model.
  • 22. Content Integration in the supply chain Efficient consumer response Collaborative planning, forecasting and replenishment Managing supply chain relationships A framework for managing the supply chain
  • 23. Managing supply chain relationships  Key issue How can broader-based 1 relationships be formed between trading partners in the supply chain?
  • 24. Managing supply chain relationships  Creating closer relationships Arm’s length transaction Partnership R&D Marketing R&D Marketing Logistics Operations Logistics Operations Information Information Information Information system system system system supplier customer supplier customer Bow tie Diamond
  • 25. Managing supply chain relationships  Factors in forming supply chain relationships – The order winner – The method making sourcing decisions – The nature of electronic collaboration – The attitude to capacity planning – Call-off requirements – Price negotiations – Managing product quality – Managing research and development – The level of pressure
  • 26. Content Integration in the supply chain Efficient consumer response Collaborative planning, forecasting and replenishment Managing supply chain relationships A framework for managing the supply chain
  • 27. A framework for managing the supply chain  Key issue What are the management 1 implications of integrating the supply chain?
  • 28. A framework for managing the supply chain 6 Develop measurement system for supply chain performance 4 5 Pilot new supply Organize for supply chain solutions chain performance 3 1 2 Develop effective Develop a supply Gather supply chain partnerships and chain strategy information alliances
  • 29. A framework for managing the supply chain  Develop a supply chain strategy – Customer service requirements – Plant and distribution center network design – Inventory management – Outsourcing and third-party logistics relationships – Business processes – Organizational design and training requirements – Performance metrics and goals
  • 30. A framework for managing the supply chain  Pilot new supply chain solutions – Successful supply chain improvement including  Involvement of key stakeholders, suppliers, customers and employees  Selection of scope and environment, focusing on avoiding risk  Identification of the key questions that the pilot must answer
  • 31. A framework for managing the supply chain  Develop measurement systems for supply chain performance – On time in full, outbound – On time in full, inbound – Internal defect rates – New product introduction rate – Cost reduction – Stock turns – Order to delivery lead time – Fiscal flexibility