The document discusses different clustering algorithms, including k-means and EM clustering. K-means aims to partition items into k clusters such that each item belongs to the cluster with the nearest mean. It works iteratively to assign items to centroids and recompute centroids until the clusters no longer change. EM clustering generalizes k-means by computing probabilities of cluster membership based on probability distributions, with the goal of maximizing the overall probability of items given the clusters. Both algorithms are used to group similar items in applications like market segmentation.