This document discusses ethical issues in communication. It defines ethics as the science of character and right versus wrong conduct. The objective of ethics is to establish moral standards and behavioral norms. Business ethics concentrates on applying general moral principles to business activities to resolve moral issues that arise. Ethical communication involves conveying all relevant and accurate information without manipulating, discriminating against, or exaggerating language. Examples of unethical communication include plagiarism, selective misquoting, misrepresenting numbers, and distorting visuals. Ethical communication maintains conveying the point without offending the audience, maintaining relationships, avoiding withholding crucial information, and ensuring accuracy.