Best Practices University Challenge

The Gift of Life University Challenge is a six-week contest involving 16 colleges and universities with a total of 260,000 students, resulting in 5,104 donor registrants. The challenge utilized various information dissemination methods, including mass emails and media articles, achieving a registration percentage of 55% through direct URLs. The event culminated in the awarding of 2 trophies to over 3,000 winners, highlighting the positive impact on waiting recipients.