Competitive Intelligence - Fast, Cheap & Ethical By Rob Duncan March 5, 2009

This document discusses competitive intelligence and provides tactics for gathering intelligence about competitors in a fast, cheap, and ethical manner. The document outlines the role of competitive intelligence in understanding risks and gaining advantages over rivals. It then describes various tools and sources for competitive intelligence, such as profiling companies and executives, monitoring websites and discussion groups, conducting interviews, and attending trade shows. The document emphasizes gathering intelligence from publicly available sources and stresses that intelligence gathering should be ethical.