Digital Signage Presentation For Via Satellite
2 likes569 views
Digital signage has grown significantly in recent years across many industries and locations but is expected to see slower growth during the economic downturn. It remains popular for advertising and is finding new opportunities in areas like non-advertising networks. The top trends for 2009 include content being a key focus, traditional broadcasters entering the market, increased interactivity, and data-driven content. Consolidation in the industry will also continue amidst a predicted moderate but overall positive growth outlook.
![Thank you David Drain Executive Director Digital Signage Association [email_address]](https://image.slidesharecdn.com/DigitalSignagepresentationforViaSatellite-123491241672-phpapp02/85/Digital-Signage-Presentation-For-Via-Satellite-9-320.jpg)
Digital Signage Presentation For Via Satellite
- 1. Digital signage: pros and cons during a credit crunch David Drain Executive Director Digital Signage Association
- 2. Digital signage is ubiquitous Retail Financial Corporate Communication Travel
- 3. Other venues for digital out-of-home (DOOH) Bus shelters Casinos Elevators Gas pumps Health clubs Outdoor billboards Shopping malls Sports arenas Subway tunnels Taxis And the list goes on…
- 4. Top stories from 2008 Acquisitions: Hughes acquires Helius; Scala acquires MISC Wal-Mart launches new Smart Network Digital out-of-home companies draw big funding Reflect Systems, CBS Outernet launch GameStop network OVAB releases Audience Metrics Guidelines for DOOH media Source: DigitalSignageToday.com
- 5. Top 10 trends for 2009 Content is still king Traditional broadcasters getting into DS market Agencies are awaking to the power of DS Brands are shifting money from TV to DS Cross-platform and interaction with cell phones is critical Interactivity and measurement Data-driven content or ad search Cost of LCD and players coming down Consolidation and failures will continue Growth for the industry is moderate, but positive Source: Keith Kelsen, MediaTile
- 6. Industry statistics: PQ Media Industry shakeout will cause growth to decelerate from 2007’s 24.5% Expected compound annual growth rate of 12.9% between 2007 and 2012 U.S. digital OOH spending tripled since 2002, exceeding 20% growth each year Digital OOH spending in Europe, Asia and the Americas to grow 12.8%, to $6.11 billion in 2008 Slower than last year’s 22.6% rate, digital OOH is still expected to expand 14.5% from 2007 to 2012
- 7. Industry statistics: DisplaySearch Flatscreen sales forecast for 2009-2010 down, but still expected to grow
- 8. Opportunities for digital signage network operators in a down economy Small networks New screens on existing properties Non-advertising networks Non-retail networks Sources: Bill Gerba, WireSpring; DigitalSignageToday.com
- 9. Thank you David Drain Executive Director Digital Signage Association [email_address]