Gartner Positions SAS In The Leaders Quadrant Of The Magic Quadrant For Customer Data Mining Applications

SAS and SPSS remain the leading vendors in the customer data-mining application market. ThinkAnalytics emerges as a visionary vendor focused on embedding predictive analytics into operational deployments. The market definition describes customer data mining as the application of descriptive and predictive analytics to support marketing, sales or service functions through packaged applications or on-demand services. The evaluation criteria assess vendors on their ability to execute, including the functionality of their products, and completeness of vision, such as their market understanding, marketing strategy, and innovation.