Mls Fan Development

The document discusses fan development in Major League Soccer (MLS). It notes that most attendees at MLS games are spectators rather than fans. The key challenge for MLS teams is converting spectators into fans by building real relationships with the tens of thousands of people who attend 1-2 games per season. A fan is someone who thinks about and is oriented towards soccer even when not watching a game, exhibiting loyalty, allegiance and fidelity to their team. The most important factor in determining the asset value of an MLS franchise is the existence of a large and passionate local fan base.