Purls V1
- 2. Boost Response Rates with Personalized URLs The Hottest Thing In 1:1 Marketing PURLs
- 3. The Driving Principle “ 1 out of every 3 direct mail recipients prefers to respond online” – 2004 DMA Study Are you there for them?
- 4. The Internet Changed Everything The Internet Changed the Way Buyers Buy , And the Way Sellers Sell . It changed the role of direct mail!
- 5. Personalized URLs Bill Gates BillGates.MyLeadParadise.com Steve Jobs SteveJobs.MyLeadParadise.com Michael Jordan MichaelJordan.MyLeadParadise.com Recipient’s Name Campaign Web Address Our solution includes the generation of personalized URLs and landing pages for each direct mail recipient
- 6. Personalized URLs and Landing Pages Engage respondent with relevant content in direct mail, including a personalized URL Capture online response Continue “personal” conversation online Generate highly qualified leads via survey questions
- 7. The Welcome or Landing Page Design reinforces that of the printed piece Continue the personal conversation with variable text and imagery Validate their identity so they feel “safe”
- 8. The Survey Page Collect valuable information about each respondent Use survey data to drive relevant content in later pages
- 9. The Update Profile Page Collect and confirm contact information Keep your database clean
- 10. Automated Follow-up to Respondents Automatically triggered follow-up email or DM to respondent Content determined by web activity Continued personalized communication solidifies the relationship John, Thank you for visiting your VIP landing page. I will be calling you with the information you requested. Thank you, Susan Salesperson
- 11. Triggered Email to Respondent Automatically triggered by each visitor Rule-based versioning based on survey answers or other data fields
- 12. Automated Lead Distribution React immediately to leads Distributed via email or PDA/cell phone No need for cold-calling John Sample just responded to your campaign
- 13. Leads Delivered to Sales Team Sent to email, phone, PDA Lead automatically delivered to sales for immediate follow-up John Sample just responded to your campaign
- 14. Reporting and Analytics All visits and online activity is tracked Reports to help “ fine tune ” your marketing
- 15. Real Time Reporting Lead reports Activity tracked for every visitor Survey results Automated data delivery by email or FTP
- 16. Case Study: Northface University Business Need Increase enrollment in their Computer Science bachelors program Respond more quickly than reply cards allow Strategy Communicate to each prospect individually variable data direct mail Add a Personalized URL as a response channel for this highly web-savvy audience
- 17. Northface University Results Over 450,000 pieces sent to top math and science students Over 4200 visited their personalized landing pages Over 2000 completed the survey 2X lift in response rate over traditional methods NFU Marketing VP very pleased with the ability to contact respondents within the hour – while their interest is still fresh
- 18. Campaign Flow Direct Mail including personalized URL VIP Welcome page Survey page Update profile page Thank You page Automatic emails Follow-up to respondent Leads sent to sales team
- 19. One Solution Does It All! John Sample just responded to your campaign John, Thank you for visiting your VIP landing page. I will be calling you with the information you requested. Thank you, Susan Salesperson Attract Interact React
- 20. Digital Print and the Web “ Campaigns that utilize relevant graphics and text commonly see a 3-5 x lift in response rates ” – PODi, The Digital Printing Initiative “ 1 in 3 direct mail recipients prefer to respond online ” – The DMA
- 21. Vision IG Overview 20 years in Business – 1985 160+ Employees 85,000 sq ft of total facility space 2 locations in the Chicagoland area. $35M in revenues Leader in the Area of Trigger Marketing and On-Line Print Management Ranked #2 in the nation for digital print and #1 in the region.
- 22. If you have any questions, comments or concerns please contact: Charles G. Cox Senior Account Executive & Program Specialist phone: (708) 429-2000 direct: (708) 570-7986 Email: chuckc@visionps.com Or visit us on the web at: www.visionps.com Thank You