![GAS CERTIFICATE PROGRAMGAS CERTIFICATE PROGRAM
PROPOSAL
FREE GAS [FUEL] Certificates of:
Value of $100
Value of $150
Value of $300
Value of $500 **Note: Volume Discounts Available
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Fuel Certificate Program
- 1. GAS CERTIFICATEGAS CERTIFICATE PROGRAMPROGRAM Offer free gas to attract and retain customersOffer free gas to attract and retain customers. 1
- 2. GAS CERTIFICATE PROGRAMGAS CERTIFICATE PROGRAM Offer free gas to attract and retain customers. 2
- 3. GAS CERTIFICATE PROGRAMGAS CERTIFICATE PROGRAM CURRENT SITUATIONCURRENT SITUATION Millions are FEELING the effects of high GAS PRICESeffects of high GAS PRICES High prices impact the economy They directly IMPACT your SALESThey directly IMPACT your SALES Now that GAS is over $4 there is only a slim chance of it droppingbelow thatof it droppingbelow that 3
- 4. GAS CERTIFICATE PROGRAMGAS CERTIFICATE PROGRAM OPPORTUNITYOPPORTUNITY Convert the situation into an OPPORTUNITY Include FREE GAS Certificates in your marketingInclude FREE GAS Certificates in your marketing Virtually all businesses are offering incentives to ATTRACT and RETAIN CUSTOMERSATTRACT and RETAIN CUSTOMERS Offer FREE GAS Certificates and YOU and your BUSINESS will be the heroes in your community!BUSINESS will be the heroes in your community! 4
- 5. GAS CERTIFICATE PROGRAMGAS CERTIFICATE PROGRAM OPPORTUNITYOPPORTUNITY Gasoline is emotional, almost personal. Any relief of this painp y p will catch your customer’s ATTENTION and LOYALTY. Promote your business, generate new customers with an incentive that is NEEDED and USED by ALL; FREE GAS. GIVE a reason for repeat visits and salesGIVE a reason for repeat visits and sales. Have the advantage, be the FIRST in your industry to offer this great incentive. 5 g
- 6. GAS CERTIFICATE PROGRAMGAS CERTIFICATE PROGRAM PROPOSAL Include FREE GAS Certificates in your marketing and advertising.g The average price of gas is $4+. Why not ease the pain and anxiety that your customer is feeling with free gas certificates. Choose a face value of $100 to $500 depending on your industry, your service or product and your customer retention objectives? 6
- 7. GAS CERTIFICATE PROGRAMGAS CERTIFICATE PROGRAM PROPOSAL / EXAMPLESPROPOSAL / EXAMPLES CONCEPT: Offer your customers an incentive to visit you, to make an appointment, to re-visit you or toyou, to make an appointment, to re visit you or to buy from you using a free gas certificate from $100 to $500 at a fraction of that cost to you. Example: Come to Anderson Ford this Saturday, take a test drive and get a FREE GAS Certificate for $100. 7
- 8. GAS CERTIFICATE PROGRAMGAS CERTIFICATE PROGRAM MORE EXAMPLESMORE EXAMPLES One day sale. Save 25% and get $300 in FREE GAS with the purchase of any Loveseat or SofaGAS with the purchase of any Loveseat or Sofa. $100 Free Gas with any $250 purchase or more. Need a new computer? Buy a new 17” laptop forNeed a new computer? Buy a new 17 laptop for only $750 and receive $500 in FREE GAS! There is an endless stream of examples. 8
- 9. GAS CERTIFICATE PROGRAMGAS CERTIFICATE PROGRAM BENEFITS FOR YOUR BUSINESS:BENEFITS FOR YOUR BUSINESS: Ensure customer loyalty. Increase profit margin without additional marketingIncrease profit margin without additional marketing or advertising. Increase sales and customer trafficIncrease sales and customer traffic. Increase the length of Service Agreements. Value promotion low cost for you yet puts youValue promotion, low cost for you, yet puts you AHEAD of your COMPETITORS. And moreAnd more… 9
- 10. GAS CERTIFICATE PROGRAMGAS CERTIFICATE PROGRAM HOW IT WORKS: Business buys certificates Business provides certificates to customers for doing “something” ( i iti i i b i )(visiting, signing up or buying) Customer registers certificate Customer buys $100 or MORE of the same brand of fuel eachy $ month Customer collects gas receipts for a calendar month C t d th g i tCustomer redeems the gas receipts Customer receives a Gas Card, one $25 value per month Customer repeats process until certificate is depletedp p p 10
- 11. GAS CERTIFICATE PROGRAMGAS CERTIFICATE PROGRAM PROPOSAL FREE GAS [FUEL] Certificates of: Value of $100 Value of $150 Value of $300 Value of $500 **Note: Volume Discounts Available 11
- 12. GAS CERTIFICATE PROGRAMGAS CERTIFICATE PROGRAM WARRANTY / TERMS & CONDITIONSWARRANTY / TERMS & CONDITIONS Certificates are normally sold in lots of 100, but you can try a test order of just 25 before making acan try a test order of just 25 before making a larger commitment. These certificates CAN NOT BE SOLD DIRECTLY TO CUSTOMERS. THEY ARE TO BE USED ONLY AS PROMOTIONAL GIFTS. 12