Using Technology to Gain advantage in global Transportation

The document discusses the advantages of using graphical user interface (GUI) technology over character-based user interfaces (CUI) in freight forwarding operations, highlighting significant productivity gains, higher accuracy, and reduced frustration among users. Studies show that organizations migrating to GUI can achieve a return on investment due to enhanced performance, showcasing that GUI users complete tasks faster and with fewer errors compared to CUI users. Overall, the transition to advanced GUI technology not only improves productivity but also aligns with the paradigm shift towards modern application access, making it a worthwhile investment for businesses.