Syba Final Presentation
- 1. Sycamore Business Advisors Indiana State University
- 2. Mission Provide quality strategic process and business development consulting Small to midsize businesses Profit and not-for-profit organizations Guide business leaders through the strategic management process
- 3. Vision Leader in providing strategic process and business development consulting services in the Wabash Valley and surrounding areas
- 4. Services Strategic Process Consultation (SPC) Feasibility Study Business Plans Start-Up Plans (Growth Plans)
- 5. TERRE HAUTE BOYS & GIRLS CLUB Mission is to enable all young people, especially those who need us most into productive, caring, responsible citizens Safe and enjoyable experience for kids ages 5-18 Offers sport programs, tutoring, and other after school activities Serves 2,500 members in and around Vigo County
- 6. Woodrow Wilson Sarah Scott Farrington Grove West Vigo Lost Creek Jackson Township Identify current state of school programs Determine community need for children Principals’ Survey
- 7. Sustainable Competitive Advantage Outperforming competitors Adds value to the organization Increases capacity to serve market Novelty & innovation increases participation
- 8. New Programs Education programs dealing with family issues Fulfill mission statement – responsible citizens Opportunity to better serve their members Strategic Alliance with Mental Health Association of America Respected within the community Experience with family issues Cuts costs in half Agency of United Way Existing program advantage
- 9. Too Good for Drugs 1-2 week workshop conducted by Marissa Tingley Family involvement Goal Setting Decision-making Drug and alcohol awareness
- 10. No Fear Future Club Teddy Bear Drive Student involvement Coping with stress related issues Educational and emotional assistance Values all age groups
- 11. Softball & Soccer 3 weeks skill building 4 th week scrimmaging Minimum of 10 girls per team 2 ISU student-athletes 1 BGC staff member Awards for kids who excelled
- 12. Softball & Soccer Benefits to Student-Athletes Community Service Hours Coaching experience for aspiring coaches Career experience for exercise science majors Benefit to Kids Watch role models in action Source of motivation Interaction & experience from college student
- 13. North Terre Haute High School South Terre Haute High School Evaluate demand for new gym Determine student awareness of BGC programs Students’ Survey
- 14. Marketing Current Marketing at BGC Survey showed 59% unawareness of BGC programs THBGC under utilize marketing opportunities Advertising Flyers distributed to children Word of mouth, Channel 2 & 10, Radio
- 15. Marketing Differentiated Marketing Strategy Uses the same product and services Growth through concentration strategy Market Development- find new customers to buy your existing services. Reaches new market segments Creates more awareness for organizations
- 16. Marketing Partner with ISU’s film services Produce a commercial Little to no cost to the BGC Advertise with Time Warner Cable Purchase 223 slots at $250 / mo Target several market segments Redesign and redistribute flyers
- 17. New Gym Achieve Internal Growth to: Maximize use of resources and capabilities Increase efficiency and effectiveness Provide better services
- 18. New Gym Opportunities Challenges Attract new members 40% state sample said BGC needed a new gymnasium Parking is scarce Loss of almost 50 parking spaces Additional space Host new programs Improve existing programs Industry’s external instability 25% decrease in United Ways Funding 6% increase in operating expenses
- 19. New Gym The expansion does have potential to be sustainable if the following can be achieved: Create more parking spaces by purchasing an adjacent lot or building a parking garage Secure enough membership and funding to compensate for the operating expenses.
- 20. Additional Recommendations Alumni Involvement Create Database Alumni Recognition Day Improve Website Board of Directors Mandatory Meetings Different Committees Recognition Day for Outstanding Members
- 21. Youth Football Draft of Players 4 th -6 th grade Skills Test administered Groups Based on Skill Level Equal Selection of Players based on Skill Level
- 22. RECOMMENDATIONS NEW PROGRAMS MARKETING NEW GYM ALUMNI INVOLVEMENT YOUTH FOOTBALL
- 23. Thank you Jimmy Smith THBGC Staff THBGC Board of Directors Dr. D. Robinson Dr. Nancy J. Merritt Dr. Bruce McClaren THBGC Consulting Team