Social Network Intro 2009
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This document introduces a technology solution that connects individuals to tailored career, education and business opportunities through structured profiling and matching. It notes that consumers are demanding personalized products and services, and that social networks present an opportunity to target vast audiences. The technology captures individual data to build profiles and match people to relevant jobs, franchises, education and products based on their skills, interests and other attributes. This provides a complementary revenue-generating service for social networks by helping members and expanding functionality.
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Social Network Intro 2009
- 1. Enhancing the Connection between Members and Opportunities Introducing the accuracy of structured information technology for the monetization of Social Networks JOBS PRODUCTS BUSINESSES EDUCATION Brought to you by: TECHNOLOGIES, INC.
- 2. Times are changing… “ Our culture and economy is increasingly shifting away from a focus on mainstream products and markets and moving toward a number of niches. Companies must shift their focus from mainstream marketing to the masses to a strategy of targeting vast numbers of underserved audiences via the Web.” The New Rules of Marketing & PR by: David Meerman Scott Consumers are demanding that products and services speak to them and address their specific needs The delivery of product and service advertising must be tailored to monetize social networking sites Structured information technology provides a solution to delivering targeted opportunities to individuals
- 3. The Power of Structured Information Structured information captures a lot of data about an individual and builds a profile about who an individual is and what they need Smart portal technology connects individuals to tailored results for: Jobs Business Opportunities Education and Training Products & Services … and provides customized market search engine technology for organizations seeking certain highly qualified profiles: Job Candidates Leads Students Customers Precise data filtering engine to match individuals and opportunities Education Work History Languages Military Experience Interests Skills Gender Culture Location
- 4. What are individuals looking for? * Data from comScore.com 33% of Internet users are searching for a job Top internet uses: 89% Research Information 71% Shopping (products) 56% Communication
- 5. The “underserved audience” is growing STATISTICS Total active online users (North America): 248 million* Of total jobseekers, 3 out of 5 use the Web to view job posts US Unemployment Rate: 7.6% (11.6M people) Congressional Budget Office (CBO) estimates unemployment will hit 8.3% in 2009 and reach 10% in 2010 January unemployment rate (over 20 years of age) Adult men - 7.6% Adult women - 6.2% Whites - 6.9% African Americans - 12.6% Hispanics - 9.7% Asians - 6.2% Industries in decline include Construction Finance / Real Estate Manufacturing Retail Transportation/Warehousing Data from Nielsen/Net Ratings, International Telecommunications Union Department of Labor
- 6. Target Audience Web Usage Trends Generation Y (ages of 18-32) “The social generation” 40 Million in the US Play games: 50% Watch videos: 72% Send instant messages: 59% Use social networking sites: 67% Create a social networking site profile: 60% Read a blog: 43% Create a blog: 20% Generation X (ages of 33 and 44) “The researchers” 55 Million in the US Play games: 38 percent Watch videos: 57% Get job information: 55% Send instant messages: 38% Use social networking sites: 36% Create a social networking site profile (29% Read a blog: 34% Create a blog: 10% Research: Use the internet more than any other group Buy online: 80%
- 7. Top Requested Career/Service Tools 572 recent registrants between ages 18-44 surveyed Based on a 1-5 scale (Likelihood to Utilize) Users are asking for a one-stop solution
- 8. Connecting Opportunities to Individuals MARKET TRENDS 142M Jobs in the US 2% of total jobs are open (…and shrinking) Trend of hiring freezes nationwide “ Employers Market” with a surplus of talent Inundated with thousands of unqualified job-seekers JOBS BUSINESSES MARKET TRENDS Over 3,000 franchise concepts covering 80 different industries Generate over $1 Trillion in annual sales Franchises account for 10-12% of all businesses and 50% of total annual revenue EDUCATION/TRAINING MARKET TRENDS In the past 10 years the number of for-profit colleges have doubled with 4X enrollment For-profit schools spend 23% of profit on advertising (1-2% spent by non-profits) For-profits are largely funded through federal student loans Challenged to place 85% of graduates into jobs JOB POSTING MODEL Employers currently use advertising and pay-per-click model for job openings REVENUE POTENTIAL FRANCHISE LEAD MODEL Franchisors currently utilize advertising and pay-per-lead model REVENUE POTENTIAL STUDENT LEAD MODEL For-profit universities currently utilize pay-per-lead (Overall investment $1,500 per student) REVENUE POTENTIAL Advertisers are asking for more targeted solutions
- 9. Structured, mapped keyword technology Filters through information for accurate matches Libraries full of thousands of skills, interests and data map directly so that users only see the opportunities that make the most sense MEMBER PROFILES Certifications Competency Industries Interests Education Skills Military Information Work Status OPPORTUNITY PROFILES Certifications Competency Interests Education Skills Military Information Work Status OPPORTUNITY RESULTS An accurate results list of: Job Opportunities Business Opportunities Schools Products/Services Our technology takes… Maps to… To drive accurate…
- 10. The Solution for Social Networks MANAGE CAREER FUNCTIONS: Skills Translation Resume Building Attachment Management Skills/Certification Tracking Skill Gap Analysis My Ideal Portal: A Complementary Revenue-Generating Service for Social Networking Sites IDENTIFY OPPORTUNITIES: Jobs Business Opportunities Education/Training Products/Services RESEARCH INFORMATION: Career Coaching/Mentoring Education Information Business Ownership Resources Financial/Transitional Information Product/Service Information
- 11. You have the membership! We have the technology solution...
- 12. Other Benefits to Consider Expand functionality beyond chat and text communication Expand/Target your audience A broader appeal to users of all ages Expands functionality for Gen X “researchers” (55% use web for jobs) Expands apps in a format that is appealing to Gen Y “social generation” Maximize membership services, value and revenue potential Provides an alternative to traditional job boards Higher valued job posting model (repeat business based on quality of service) Capture structured and valued member data Become the trend experts based on the information gathered Differentiation from your competition Captures individuals’ data and hook in users saving you from your top threats*: Social Media’s "Inevitable slide into uncoolness” (29%) Lack of advertiser interest (15.3%) Inevitable SPAM problem (13.4%) *Abrams Research survey of 200 social media founders, bloggers, journalists, entrepreneurs survey during Social Media Week
- 13. For more information: Contact: Bruce Culver Email: [email_address] Linked In: http://www.linkedin.com/pub/2/a2a/54b